Search
Choose a style
Dark
Light

Trudeau to resign, leaving federal gambling legislation in jeopardy

Prime Minister Justin Trudeau intends to resign once the Liberal Party has chosen a successor.

Trudeau made the announcement outside his official Rideau Cottage residence on Monday morning.

“This country deserves a real choice in the next election, and it’s become clear to me that if I’m having to fight internal battles, I cannot be the best option in that election,” Trudeau told reporters.

His declaration comes in the wake of his Finance Minister and Deputy Prime Minister Chrystia Freeland — touted by some as a contender to replace him as Liberal leader — resigning just before Christmas, on the day that she was due to present the federal government’s Fall Economic Statement.

Trudeau has been under intensifying pressure to resign. His public opinion polling has plummeted and, per CBC News, at least two dozen individual MPs and several regional caucuses have called for him to step down over the last few weeks.

Prorogation could kill federal betting ads bill

Trudeau also said on Monday that Governor General Mary Simon has granted his request to prorogue Parliament until March 24 to allow his party to hold a leadership contest. The legislature had been scheduled to reconvene on Jan. 27.

As a result, all parliamentary business will stop and, generally speaking, any legislation before the House of Commons and the Senate is dead until the next session begins. That means that Bill S-269, which would require the Minister of Canadian Heritage to develop a national framework for regulating sports betting advertising across the country, would need to be revived in order to have a future.

The National Framework on Advertising for Sports Betting Act was advanced by the Senate in November but hit quicksand before it could be taken up in the House. The chamber is locked in an impasse with the Liberals and the Conservatives at loggerheads over access to unredacted documents and there was little headway before the chamber adjourned on Dec. 17.

Trudeau said his move on Monday was a necessary step in clearing the legislative standstill, noting that “despite best efforts to work through it, Parliament has been paralyzed for month.”

Canadian federal law dictates that prorogation means bills which have not received Royal Assent are “entirely terminated” and must be reintroduced if they are to be taken up in the new session. However, a provision allows bills to be reinstated at their most recent stage if a motion to do so is agreed upon under certain conditions.

Bill S-269 isn’t necessarily dead. But, with Parliament now not due back for almost three months, betting advertising likely not a top-of-mind issue when it does return, and the political climate this spring uncertain to say the least, the outlook isn’t exactly rosy.

In contrast, prorogation will not affect the discussion on the legality of international liquidity in Ontario gaming, which is awaiting a decision from the Ontario Court of Appeal.

Big Canadian political shift incoming?

Trudeau’s resignation has sportsbooks and observers predicting that a Canadian federal election will now come much sooner than the schedule October date, perhaps as soon as the spring. Prorogation does mean, though, that opposition parties can’t trigger an election with a no-confidence motion before the Liberals have a new leader in place.

Whenever the election does happen, a broad political shift at the federal level is in the cards.

Conservative leader Pierre Poilievre, a native Albertan, is the runaway favourite to be Canada’s next Prime Minister and his party have vowed to move a motion of no-confidence against the Liberal government early this year to force the issue. That would require the support of the NDP, whose leader Jagmeet Singh, who ended his agreement to support the Liberals in September and has urged Canadians not to vote for them.

Titanplay and Delasport take iGaming partnership mobile in Ontario

Ontario-focused iGaming operator Titanplay is now available on a new mobile platform provided by its partner Delasport.

Titanplay, operated by Malta-based Shark77 Ltd., has been live in the Ontario regulated iGaming market since June 2024, powered by Delasport’s turnkey iGaming solution.

Now, its mobile users in Ontario will gain access to a full casino and sportsbook experience, including Delasport’s My Sportsbook, My Casino, My Combo and My Event Builder tools. Titanplay’s mobile offering also incorporates Delasport’s proprietary Booster Panel for casino games and Combo of the Day for sports.

The Delasport sports betting solutions provided to Titanplay also include gamification and customization tools including cross-product tournaments, missions, badges and Spin & Win.

Titanplay’s mobile app is currently available in the App Store on iOS devices and will soon be available via the Google Play Store for Android devices.

“Having a mobile-first approach when developing products is a must in today’s iGaming Industry,” said Delasport CEO Oren Cohen Shwartz. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point.

“This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

Delasport’s footprint in Ontario also includes partnerships with the likes of Canadian platform provider Green Brick Labs (GBL) and operators like Ocean88 and Goldrush Gaming.

Exclusive VIP program launched by Rivalry amid rebrand

Toronto-based sports betting and media company Rivalry is providing its loyal players with an opportunity to win exclusive rewards.

The licensed online sportsbook and casino, which specializes in crypto wagering, has launched a VIP program allowing players to earn points as they wager. Rivalry’s VIP program utilizes a level progression structure to allow its players to earn a variety of rewards.

The rewards include cashback of up to 11% distributed through free spins or bets. Rivalry is also providing VIP players with the opportunity to receive a deposit match of up to $50.

Daily bonuses and access to a VIP manager are also up for grabs to program members.

Rivalry has debuted its new VIP program ahead of the release of its crypto token, NUTZ. The token is expected to hit the market later this year and comes as Rivalry updates its payment systems allowing users to access crypto wallets and currencies from various exchanges. The update is available in licensed Rivalry markets outside of Canada.

Rivalry revamps business operations

The company, which reported a $79.9 million betting handle in Q3 2024, is diversifying its offerings as part of an overhaul that includes product enhancements and a rebrand.

Rivalry is planning to target crypto gamblers and digital-first players as part of its rebrand. The company’s executive team has also reduced their salaries to reach profitability.

“It’s important that the leadership team share in the sacrifices we’ve asked of our team and shareholders in the near term as we complete this top-to-bottom realignment and strategy shift which we can now build off of,” said CEO Steven Salz in the company’s Q3 report.

Aristocrat Interactive brings Betiton online casino to Ontario

Aristocrat Interactive now has two white-labeled online casino brands live in the Ontario market after extending its partnership with Malta-based Betiton into the province.

The Alcohol and Gaming Commission of Ontario (AGCO) lists Betiton as a licensed iGaming operator as of Dec. 13, 2024.

Betiton is the second online casino brand to be launched in Ontario by the Aristocrat Interactive iGaming White-Label division, after MagicRed Casino, which was licensed by the AGCO in late November. Aristocrat already white-labels Betiton in three other markets.

“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, managing director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”

The licenses for both brands were issued to AG Communications Ltd., which does business as Aspire Global. AG Communications was acquired by NeoGames in 2022, before NeoGames was in turn bought by Aristocrat.

Aristocrat Interactive looking towards Canadian expansion

Aristocrat Interactive is a new official business segment that combines its Anaxi, NeoGames, Aspire Global, BtoBet and Pariplay brands under one roof. It is comprised of five businesses, one of which is its iGaming White-Label arm, which delivers solutions for independent casino and sportsbook operators.

The White-Label casino platform features exclusive content from Roxor Gaming, one of Aristocrat Interactive’s three in-house gaming studios. Aristocrat says it plans to add content from Wizard Games and its own Aristocrat Interactive studio in the future.

Through its ownership of the Pariplay and NeoGames brands, in particular, Aristocrat Interactive already has an extensive reach in the Canadian online casino market. Last year, NeoGames struck its first digital content partnership in Canada with Atlantic Lottery Corporation, giving it access to numerous east-coast provinces.

NeoPollard Interactive, a company jointly owned by Pollard Banknote and NeoGames, has long powered lottery corporations’ gaming offerings across Canada.

Last summer, Aristocrat Interactive also struck a deal to offer a range of its gaming titles on Play Alberta’s website and the new app launched by Alberta Gaming, Liquor and Cannabis (AGLC) in recent months.

Aristocrat Interactive’s Content & Aggregation VP of Sales & Business Development Andrew Maclean spoke to SBC in October about the size of the opportunity in Canada and wider North America. The Ontario launch of Betiton is the latest step on the road.

Blazesoft partners with Revolver Gaming across North America

Toronto-based social casino operator Blazesoft has partnered with online slot games developer Revolver Gaming in Canada and the U.S.

Revolver Gaming’s portfolio of slots, including titles such as Badlands, Irish Coins, and Thor of Asgard, will be hosted on Blazesoft’s online casino brands.

The developer said the partnership will allow Blazesoft to strengthen its position as a prominent group operating the largest online social casinos throughout North America.

“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector,” said Revolver Gaming CEO Ryan Lazarus. “This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”

Blazesoft operates the Fortune Coins Casino, Zula Casino, Yay Casino and Sportzino brands. The most recent of those, online crypto social casino Yay Casino, went live in the U.S. in October. The company said the launch continues its focus on growth in the social space as it aims to increase the visibility and size of its existing brands.

Revolver Gaming is the latest game developer to strike a partnership with Blazesoft following other recent deals with suppliers including Spinmatic and RAW Group.

“With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance,” added Blazesoft Chief Commercial Officer Yuliya Ivanisova of the new partnership.

Recapping the biggest Canadian gaming storylines in 2024

For the Canadian gaming industry, 2024 brought numerous big-picture developments that could have a significant impact on what comes next in 2025.

From court cases to parliamentary proceedings, advertising to Alberta, here are some of the biggest storylines worth remembering from the year that was.

Alberta clears way for iGaming, delays launch

All the hypothetical talk of Alberta launching regulated commercial iGaming became a firm plan in motion in 2024.

March’s fiscal budget commissioned a review of the province’s Gaming, Liquor and Cannabis Act, before Minister Dale Nally vaunted the plan for an open market at the Canadian Gaming Summit in June and began discussions with stakeholders in the summer. Eager talk of a launch by the end of 2024 proved unrealistic. Nally’s office told us in October that it was taking its time to facilitate further due-diligence talks with stakeholders. A launch is still expected in 2025, although in what quarter or even half of the year remains up for debate.

The most meaningful, iron-clad change came in May when the Alberta legislature passed Bill 16, thereby validating that the provincial government has the authority to conduct and manage gaming separately from Alberta Gaming, Liquor and Cannabis (AGLC). In essence, that legally cleared the path for chosen third-party operators to offer gaming alongside the AGLC’s Play Alberta online sportsbook and casino.

Court upholds Ontario iGaming model

Alberta intends to establish a similar model to Ontario, wherein the commercial regulated industry is conducted and managed by a dedicated entity. But even two years into Ontario’s market, questions were raised over the way things were being done.

In a hugely significant court ruling, the Ontario Superior Court determined that iGaming Ontario’s (iGO) online gaming model was legal within the Criminal Code. The Quebec-based Mohawk Council of Kahnawà:ke (MCK) had challenged the model, asserting it was “illegal and unconstitutional.” That argument was dismissed and Ontario’s model was upheld. The MCK chose not to appeal and confirmed it had ceased operating its Mohawk Online Ltd. subsidiary in the province as a result, ending its partnership with Entain on the Sports Interaction brand in Canada.

The court decision laid down a marker that Ontario’s open online gaming market, the first in Canada, has full legal standing. Other provinces will have observed with interest.

iGO to go independent in 2025

Until now, iGO has governed the regulated market as a subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO), but that’s about to change.

When Ontario approved its fall 2024 budget measures, it passed the iGaming Ontario Act, which officially ends the parent-subsidiary relationship. As a result, iGO will become an entirely standalone, fully independent board-governed agency in 2025 when the measure is enacted.

Ontario’s Ministry of the Attorney General told us that the change addresses a concern of a conflict of interest raised by the Auditor General. The AGCO regulates the offerings of Ontario Lottery and Gaming (OLG), the government corporation that was previously the only provider of approved Ontario online gaming. OLG’s commercial competitors have been regulated by the AGCO and, unlike OLG, conducted and managed by iGO. Independence from the AGCO is seen by some as a logical next step in the evolution of Ontario’s market. Under a to-be-named new leader, iGO will move forward with operational freedom in 2025.

National advertising debate moves through Senate

Betting advertising was a topic du jour in 2024 as the proposed National Framework on Advertising for Sports Betting Act went through hours of federal discussion.

Bill S-269 sponsor Sen. Marty Deacon noted at the initial committee hearing in June that federal lawmakers have “the privilege of sober second thought” as they reflect on whether Canadian sports betting advertising needs to be federally regulated, and if so, how.

Bill S-269 would require the Minister of Canadian Heritage to develop a national framework for sports betting advertising based around “reasonable limits” that could include restrictions on the timing, frequency and placement of ads, as well as what marketing can entail. After hours of committee debate, the bill progressed through the Senate in November and will be read in the House of Commons in 2025. When exactly is uncertain. The advertising issue is far from over.

Jontay Porter first post-PASPA NBAer banned for betting

Jontay Porter’s status as a Toronto Raptor made his lifetime ban from the NBA headline Canadian news in the spring.

When he was handed a permanent ban by the league in April, the two-way forward became the first active NBA player or coach to be expelled for gambling since Jack Molinas in 1954. Porter was found to have conspired to leave games early so that his co-conspirators could win ‘under’ prop bets on his performance.

Porter pleaded guilty to the U.S. federal crime of conspiracy to commit wire fraud and will be sentenced in May 2025. He could also face criminal charges in Canada, as he is being investigated by the Ontario Provincial Police (OPP). The scandal prompted betting numerous sportsbooks to stop offering certain ‘under’ prop bets on NBA players on two-way or 10-day contracts.

Is regulated international P2P play on the horizon?

One more legal issue to keep an eye on is the question of international liquidity. In the spring, Ontario filed a reference question with the Court of Appeal to clarify the legality of allowing in-province online poker and DFS players to compete against players outside Canada.

The matter was discussed formally in November with witnesses from the likes of FanDuel owner Flutter, the Canadian Gaming Association, the Canadian Lottery Coalition and more providing testimony. A decision will come sometime in 2025; in the meantime, we broke down what was discussed.

If international P2P play is determined to be legal, it could prompt the likes of FanDuel and DraftKings and FanDuel to re-fire the DFS operations they shut down due to a lack of cross-jurisdictional liquidity since Ontario’s iGaming market opened in 2022. And, on a larger scale, validating international P2P play could have seismic ramifications for how online gambling is conducted across Canada down the line.

AGCO says NorthStar Gaming didn’t fail geolocation test after all

The Alcohol and Gaming Commission of Ontario (AGCO) has walked back a punishment it handed down to NorthStar Gaming after finding that the Canadian operator didn’t fail a geolocation test as previously stated.

In October, the AGCO fined NorthStar $30,000. One-third of that total was punishment for NorthStar apparently having failed to ensure that its NorthStarBets.ca site was accessible only to players in Ontario. The remaining $20,000 was for the company’s failure to respond in a timely manner to the AGCO’s repeated requests for information about the incident.

At the time, the AGCO said that an assessment found the operator had failed to identify that a test device trying to access its Ontario-only northstarbets.ca site was located outside the province. Tests were conducted from physical locations in Quebec and New York state to determine whether Ontario gaming sites were accessible outside Ontario.

However, in an update on Dec. 23, the ACGO clarified that NorthStar has provided the AGCO with the requested information that evidences the fact that NorthStar did not violate Standard 3.02 (i.e. games on gaming sites shall be provided only within Ontario). As a result, the AGCO has withdrawn the $10,000 portion of the fine. The $20,000 fine remains payable as it relates to NorthStar’s communication with the regulator rather than the now-disproven violation itself.

Canadian Gaming Business reached out to NorthStar Gaming for comment but had not heard back at the time of writing.

At the time of the initial fine in October, a NorthStar spokesperson told CGB that it was investigating the incident with its  geolocation compliance vendor “to uncover the possible causes of the incident and identify any remedial steps.” NorthStar’s website lists Vancouver-based geolocation leader GeoComply as a partner.

NorthStar operates two NorthStar Bets-branded websites. The dot-ca website offers AGCO-licensed and regulated iGaming and online sports betting in Ontario, powered by the company’s leading technology and services partners Playtech and Kambi. The dot-com version is owned and operated by the Abenaki Council of Wolinak and is licensed by the Kahnawake Gaming Commission, offering services to Canadians outside Ontario.

Canada chairs panel exploring sports integrity

The Canadian government has formed an International Workgroup on Integrity in Sport aimed at addressing issues that it says threaten the safety of athletes and integrity of sport. Sports betting is among them.

Carla Qualtrough, the federal Minister of Sport and Physical Activity, chaired the first meeting of the workgroup last week, which consists of Australia, Canada (chair), Finland, France, Italy, Jamaica, Japan, New Zealand, the United Kingdom and the United States.

In a statement provided to Canadian Gaming Business, a spokesperson for the communications branch of Canadian Heritage said at the first meeting, workgroup member countries agreed on their shared commitment to safe sport, approved terms of reference for the workgroup and committed to developing a list of key action items and priorities.

The international workgroup will allow the Canadian government to share expertise, challenges and best practices with its international partners to advance international efforts in promoting and protecting integrity in sport, as well as further develop and strengthen domestic policies and programs.

“All participants expect and deserve sport systems that are safe, inclusive, welcoming and fair,” said Qualtrough in a release. “[This] inaugural meeting reflects Canada’s leadership in advancing integrity in sport domestically and internationally. Together, the International Workgroup on Integrity in Sport will address existing and emerging issues while sharing best practices and lessons learned on human rights protection in sport.”

Canada highlights sports betting as potential threat

The first meeting came after Canada recently published its Sport Integrity Framework, intended to support the Canadian sport system by identifying national issues, providing a hub of information for athletes, participants and organizations and serving as a guide to address new issues as they arise.

The topics that the framework says pose a threat include sports betting, competition manipulation and risks to fair play, as well as doping, discrimination, poor governance, corruption, concussions and risks to fair play.

“Illegal activities related to sports betting, such as competition manipulation, pose a real risk to athletes and Canadians and can erode public confidence in the integrity of sport,” the government spokesperson to CGB. “The Government of Canada is engaged in identifying and addressing issues related to sports betting in Canada, including examining policy approaches, working with funding recipients and stakeholders, and collaborating with provincial and territorial partners on this important issue.”

The International Workgroup on Integrity in Sport will continue to collaborate in 2025 and the Sport Integrity Framework will be updated as additional resources become available or when new issues are identified.

BCLC warns against gifting scratch tickets to kids for Christmas

The British Columbia Lottery Corporation (BCLC) is asking B.C. residents not to gift minors lottery products for Christmas.

BCLC’s Director of Player Health Ryan McCarthy said the crown corporation wants to remind adults that scratch-and-win tickets can be a gateway for children to develop riskier gambling behaviour later in life.

“Scratch & Win tickets can make great stocking-stuffers for the adults in your life, but they’re not for kids,” stressed McCarthy. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behavior as they grow up.

“While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

McCarthy added that parents should have conversations with their kids about the potential risks associated with gambling and to take proactive measures including:

  • Monitoring kids for gambling-related lifestyle changes, such as developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Being a positive role model by exhibiting safer gambling behaviour and talking about the risks.
  • Limiting exposure, perhaps by monitoring kids’ online activities and discouraging engagement with gambling content.
  • Explaining how gambling is based on chance.

As part of its partnership with the National Council on Problem Gambling (NCPG), BCLC is sharing its #GiftSmart message through reminders at its 3,400 lottery retailers in B.C. as well as on social media.

BCLC ran a similar campaign last year, when it noted that statistical research indicates that approximately 10% to 14% of adolescents are susceptible to developing gambling-related problems and 4% to 6% of youths aged between 12 and 17 are currently affected by problematic gambling behaviours.

As part of its partnership with the National Council on Problem Gambling (NCPG), BCLC is again sharing its #GiftSmart message through reminders at its 3,400 lottery retailers in B.C. as well as on social media.

Christoffer Ødegården, Bojoko: Table game bonuses a growing opportunity in Canada

While slots often dominate the conversation around casino bonuses, table games like roulette and blackjack hold a special appeal for many players. In the Canadian iGaming market, bonuses tailored to table games may be gaining traction, providing a valuable tool for operators to attract and retain players who enjoy these classic games.

To explore the benefits of offering table game bonuses in Canada, we spoke with Christoffer Ødegården, Head of Marketing at Bojoko.ca. With deep insights into player trends and years of experience in the industry, Ødegården shares whether he thinks operators should focus on table game bonuses, how they can differentiate themselves, and if this trend is poised to grow as the Canadian iGaming market matures.

CGB: Should Canadian casinos consider offering bonuses tailored to table games?

There are clear benefits, but it ultimately depends on your current player base and the players you want to attract. Table games are often overlooked when it comes to bonuses, and that means there is a niche you can capitalize on. Offering smaller bonuses for specific tale games or your live casino can be a great way to attract players who might otherwise feel sidelined.

The same goes for offering cashback on blackjack and roulette losses or matched bets specifically for table games, etc. If you see that a large part of your player base loves table games, you should strive to make them happy, and feel seen. There are also table game lovers specifically looking to know if you will offer a bonus on, for instance, roulette. 

The Canadian audience is still warming up to the idea of table game bonuses. In markets like the UK or the US, there’s a much higher volume of players actively searching for these types of offers, often in the thousands per month. In Canada, we’re seeing search volumes in the hundreds. Smaller, but not negligible. I would also suspect that this specific interest is likely to grow. It is also worth adding that these players will likely only sign up for a casino that offers roulette bonuses, blackjack bonuses, etc.

As more Canadian players become familiar with online gaming and explore beyond slots, the demand for table game bonuses will likely follow suit. This is a good time for operators to become early adopters and position themselves as leaders in this space before it becomes saturated.

CGB: What types of bonuses work best for table games like roulette and blackjack?

Flexibility is key. Table game players value simple, transparent, and relevant bonuses to the games they enjoy. Cashback offers on losses, for example, are incredibly popular because they give players a sense of security. Matched bets or free chips for blackjack are also effective, as they tie directly into the gameplay experience.

It is also easy to win many players over by simply making your regular bonus eligible for table games, with a lower contribution towards the wagering requirement, of course.

CGB: What role does Bojoko.ca play in connecting players with table game bonuses?

At Bojoko.ca, we’ve created dedicated pages for the best roulette bonuses, blackjack bonuses, and more. These pages are designed to help Canadian players easily find casinos that offer the kind of incentives they’re looking for. 

For operators, being featured on these pages is a great way to reach a growing audience of players interested in table games. If a player loves roulette, looks for related bonuses, and goes to Bojoko’s page for this, they will then see an easy overview of the best offers. From there, they can compare them and easily determine which casino they want to join.

CGB: How can Canadian casinos position themselves as leaders in table game bonuses?

It starts with understanding your audience. Look at what table game players value most—fair terms, flexibility, and relevance—and build your bonuses around those factors. Avoid overly restrictive conditions or offers that feel like afterthoughts compared to your slot promotions.

Next, focus on visibility. If you’re offering a great roulette or blackjack bonus, make sure players know about it. Highlight it on your homepage, promote it through targeted campaigns, and work with affiliates like Bojoko.ca to reach players who are actively searching for these types of offers.

It is also not just about the offers. CGB recently spoke to our Lead Content Manager, Ville Saari, about how to appeal to roulette players. I strongly recommend that people interested in this topic also read that piece. The Canadian market may still be in its growth period, but as the majority of the country is still unregulated, competition is coming from all angles. This means that you need to be at the top of your game and work hard to attract and retain all relevant niches of players.