The Atlantic Lottery has signed an agreement to launch NeoGames Studio’s premium instant games.
The deal marks NeoGames’ first pure digital content partnership in Canada and is particularly significant as the Atlantic Lottery is the country’s largest instant game operator, offering a variety of digital entertainment through its alc.ca platform.
The Atlantic Lottery has also become just the second lottery customer of NeoGames in Canada as the firm looks to expand its offerings in the market.
Robert Lalonde, Director of iGaming at Atlantic Lottery, remarked: “AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada.
“Through this partnership, we will expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.”
The agreement with the only regulated ilottery and igaming operator in Atlantic Canada was made possible through NeoPollard Interactive (NPi), a company jointly owned by Pollard Banknote and NeoGames, which also powers the most profitable ilottery programs.
The launch of NeoGames’ portfolio of einstant games will see Atlantic Lottery and NeoGames work together on a roadmap of future games and technological enhancements.
Hili Shakked, Managing Director of NeoGames Studio, added: “We are excited to announce the launch of NeoGames Studio’s premium einstant titles with the Atlantic Lottery. The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.
“We are confident that our range of innovative games, such as Desert Fantasy, winner of the 2023 EGR North America Award for ‘Best New Game’, will enhance AL’s online footprint and attract new audiences, supporting the company’s growth in the ilottery market. It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.”