As Bragg Gaming Group focuses on “aggressively” expanding in Canada and the U.S., including heavy pursuit of AI and entry into the U.S. prediction markets vertical, it has named a new Chief Operating Officer and promoted another executive to help lead the charge.
The Toronto-based supplier has named former Xtremepush C-suite leader Morten Tonnesen as COO and promoted Garrick Morris to the position of Executive Vice President of Global Content, U.S. and Canada.
Tonnesen left software supplier Xtremepush in September 2025 after serving as Chief Growth Officer since March 2024. His past gambling industry experience includes six years with PokerStars. Meanwhile, ex-Digital Gaming Corporation COO Morris has been with Bragg as Senior Vice President of Commercial for the U.S. and Canada since 2024, helping to lead developments including the launch of Bragg’s Remote Gaming Server technology, player account management platform and a range of proprietary games.
Bragg said on Tuesday the appointments emphasize its strategy of “aggressively scaling and expanding the high-margin content business” with a specific focus on North American online gambling.
“Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in content, engagement, and infrastructure and what we believe will be iGaming’s ‘AI-First’ company,” said Bragg Chief Executive Officer Matevž Mazij in a statement.
The new COO and Morris’ promotion are the latest major leadership changes at Bragg. In 2024 and 2025, it made several key executive hires, including a new Chief Financial Officer, a Chief Commercial Officer and an Executive Vice President of Global Content.
Bragg leans into AI as main source of power
Bragg operates as a licensed iGaming content and technology supplier in more than 30 regulated online casino markets across the world, including two Canadian provinces, six U.S. states, and multiple Latin American and European jurisdictions. It launched in Brazil, Québec and West Virginia in 2025, adding to an online casino footprint that already included Ontario.
As referenced by the CEO, Bragg has warmly embraced AI in recent times.
It named former Sportradar exec Luka Pataky to the brand-new role of EVP of AI and Innovation last year and plans to become “a fully AI-first company” by 2027, including ensuring that 90% of new products and more than 75% of operational workflows are augmented by AI. In January of this year, the company revealed it was laying off approximately 12% of its global workforce in a bid to accelerate its path to profitability, aided by AI.
Last week, Bragg reported strong U.S. and Canada growth and said that its global content business delivered 76% year-on-year growth in Q4, supported by the increased AI implementation.
“It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company,” said new COO Tonnesen in Tuesday’s release.
Prediction markets leadership on the agenda
The announcement of Tonnesen’s hire and Morris’ promotion also reiterated Bragg’s intention to prediction markets, a vastly expanded but controversial gambling-adjacent vertical that has exploded across the U.S. in the last 18 months.
Mazij said in comments last week, announcing the company’s financial results, that in addition to further iGaming innovation and growth, Bragg will “aggressively pursue emerging alternative markets, such as historical and live racing and prediction markets,” and also look to move into new jurisdictions that offer opportunities for higher margin content business. One of those could be Alberta, which will open up for regulated online casino gaming later this year.
Major technology suppliers such as Genius Sports and Sportradar have eagerly confirmed plans to offer their services in the prediction markets vertical, and Bragg is keen to get involved too. Tonnesen and Morris both referenced the company’s plans to enter the segment in their appointment statements, and Mazij said that Bragg doesn’t want to merely participate but to lead the field.
“With Morten streamlining operations and Garrick focused on U.S. and global content expansion, we believe we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving historical and live racing and prediction markets,” added the CEO.
“We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, sports, and predictions.”
