Two Toronto-based gaming companies have leveled up their partnership as theScore has launched a much wider range of Bragg Gaming Group’s exclusive and proprietary online casino content via its casino app.
Through what Bragg termed a major expansion of the partnership between supplier and operator, players on theScore Casino app can now select from a large portfolio of the supplier’s best-performing games from its in-house studios, Atomic Slot Lab and Indigo Magic, as well as exclusive titles from top Powered By Bragg partners.
The Powered By Bragg program aggregates and delivers content from more than 16 game developers, including the likes of Galaxy Gaming, Gamomat, Bluberi, SegaSammy, Incredible Technologies, Four Leaf Gaming and more.
theScore’s parent company PENN Entertainment has scaled up the Canadian sports brand’s casino offering in recent times and launched the standalone theScore Casino app in April, with a larger library of third-party and in-house online slots, table games and live dealer content. PENN Interactive VP Jason Birney told Canadian Gaming Business last month that the casino-specific platform is designed to cater to casino enthusiasts first, rather than sports fans, although the aim is to continue to encourage two-way crossover.
Caesars introduces Bragg to West Virginia
For Bragg, meanwhile, the expanded theScore deal is just one of several recent developments in North American online casino.
The company announced on Wednesday that it has extended its exclusive and bespoke online casino deal with Caesars Entertainment into a sixth U.S. state, West Virginia. Bragg was already operational in Connecticut, Delaware, Michigan, New Jersey and Pennsylvania.
Bragg works more closely with Caesars than it does with other operators. The two firms struck a deal in January that allows Caesars to not only use Bragg’s technology and products in the U.S. and Ontario but also to develop exclusive online casino games together. The companies have worked together on multiple exclusive games already, which are available through Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Separately, Bragg has also recently integrated 7777 Gaming’s portfolio of more than 200 online slots, crash games and casino titles available into the single-integration Bragg Hub it provides to iGaming operators.
Bragg said in its release announcing the West Virginia launch that its proprietary online casino content grew 270% in U.S. gross gaming revenue in the second quarter of 2025 compared to the same period in the previous year, while the overall U.S. iCasino market grew 31%.
“This expansion into a sixth U.S. state demonstrates the value our content brings to top-tier partners,” said Bragg Chief Commercial Officer Neill Whyte.
As well as its six U.S. states and Ontario, Bragg works in a second Canadian province via a partnership it formed with Loto-Québec in February. It has also performed strongly in Brazil since entering that market on day one of the country’s iGaming launch in January.
