Ontario Lottery and Gaming Corporation (OLG) has officially launched its new Kambi-powered omnichannel sportsbook.
Kambi announced on Jan. 29 that it has formally begun life as the provider of OLG’s PROLINE following the successful completion of the novation agreement with the previous supplier, La Française des Jeux’s FDJ Gaming Solutions.
OLG offers sports betting through its PROLINE book and its online and mobile PROLINE+. The crown corporation’s revamped sportsbook went live on Jan. 27 both online and across roughly 10,000 retail locations in the province.
“OLG strives to provide a market-leading PROLINE sports betting experience for our players,” said OLG President and CEO Duncan Hannay. “We look forward to working alongside our new partner, Kambi, who offers a proven track record of product excellence and reliability, as we deliver on our commitment to give back to the people and communities of Ontario. This is an exciting step forward for both organizations.”
More markets, more options
Kambi has brought not only a new platform but several other updates to OLG’s PROLINE sportsbook, including new betting markets. PROLINE now hosts more player props, alternate lines and futures markets, and enhanced same-game parlay options, including the addition of baseball SGP options for Toronto Blue Jays and other games.
OLG has also added more markets for sports in different countries. OLG now also offers esports betting, including options like Counter-Strike: Global Offensive, Dota2, League of Legends, Overwatch, Rainbow Six, Valorant and more.
“As Kambi is a leader in this gaming space, the enhanced PROLINE at retail and PROLINE+ platforms, plus the all-new PROLINE app, repositions OLG and PROLINE in the provincial competitive landscape,” an OLG spokesperson told Canadian Gaming Business.
Kambi targets higher market share
Kambi first announced in February 2025 that it had been selected by FDJ to take over as OLG’s long-term sports betting partner with OLG’s consent, inheriting a deal that runs until 2032. Becher said at the time that Kambi would make “a significant material investment” as part of the deal, which included OLG taking up the provider’s turnkey sportsbook, technology and supporting services.
The partners initially hoped to roll out the new sportsbook in the second half of last year, but hit delays which Kambi said was down to the size and complexity of the project, which included integrating with OLG’s lottery system and 10,000 points of sale.
Kambi Group CEO Werner Becher called OLG one of the world’s most respected lottery operators and added that Kambi’s proven technology will help to drive sustainable growth for the government-run gaming operator.
“I believe with a sportsbook of Kambi’s quality, combined with OLG’s local market knowledge and reputation, OLG can grow its online market share,” Becher added in an earnings update in early 2025, noting that OLG has a large existing retail business as well as a competitive and growing iGaming platform.
Previously the monopoly operator of regulated sports betting before the province welcomed commercial operators into the mix starting in April 2022, OLG’s PROLINE platform is estimated to still hold roughly 20% of Ontario’s regulated online casino and sports betting market. OLG told Canadian Gaming Business earlier this year that it expects the migration to Kambi to make it even more competitive against Ontario’s dozens of commercial sportsbooks.
Kambi brings deep expertise
Kambi provides its tech to dozens of gaming operators in more than 50 jurisdictions. In North America, it supplies sportsbook solutions to the likes of Bally’s, MGM Resorts International subsidiary LeoVegas and Rush Street Interactive.
The Swedish-rooted company also has a sizeable existing land-based sports betting presence in Ontario, powering retail sportsbooks for numerous Great Canadian Entertainment casinos, as well as Mohegan’s Fallsview Casino and Casino Niagara.
Now, it hopes to help OLG maintain and improve its competitiveness in a highly saturated market. iGaming Ontario (iGO) reporting this week showed that the province’s 48 licensed iGaming operators, who compete with OLG for players’ time and money, set new all-time monthly records for handle ($9.5 billion) and non-adjusted gross gaming revenue ($425.4 million) in December, up 21.5% and 57.3% year over year, respectively. Total handle for the 2025 calendar year ended at more than $98 billion, with operators’ collective revenue eclipsing $4 billion.
OLG has yet to report its own results for the full 2024-25 fiscal year ended March 31, 2025.
