Great Canadian Entertainment has sealed a multi-year partnership with Kambi for the utilization of the latter’s on-property sportsbook across 10 of its casinos in Ontario.
Under the terms of the deal, Great Canadian will launch a Kambi-powered sportsbook across its properties in the province including at the Pickering Casino Resort.
The retail sportsbook solution also includes betting kiosks with fully configurable digital signage functionality.
In total, Great Canadian operates 25 gaming, entertainment, and hospitality destinations across Canada, including a dozen casinos in Ontario.
“The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests,” stated Tony Rodio, CEO of Great Canadian Entertainment.
“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario, and Ontario’s provincial government.”
Kambi added that the partnership will produce a slight uptick in its 2022 revenue, with a more material financial impact in 2023.
“I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivalled retail footprint,” commented Kristian Nylén, CEO and Co-founder of Kambi.
“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”