Rapidly diversifying online casino brand High Roller Technologies is further preparing to enter Canadian iGaming through a responsible gambling-focused deal with Kindbridge Behavioral Health that faces Ontario.
The Las Vegas-based company has signed a non-binding letter of intent with the telehealth-based problem gambling treatment and mental health provider. If and when High Roller obtains its license from the Alcohol and Gaming Commission of Ontario (AGCO), signs an operating agreement with iGaming Ontario (iGO) and launches online gambling in the province, it intends to offer self-excluding players confidential education and support, as well as connections to no-cost treatment.
High Roller CEO Seth Young said the partnership emphasizes the operator’s commitment to a responsible gambling-focused approach to Ontario.
“Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support,” said Young. “This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first.”
Kindbridge works with a range of gaming operators across North America to deliver early-intervention programs designed to identify, assess and support at-risk individuals. Its partners include the likes of DraftKings, BetMGM and PrizePicks. High Roller’s Young is a shareholder and member of the Board of Advisors at the health company, and a former director.
“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs,” said Kindbridge Founder and CEO Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health. “Operators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care.”
High Roller prepares to add sports betting
High Roller applied for an AGCO licence back in May 2025, but it is yet to receive one. The company also intends to enter the upcoming Alberta market when that province launches iGaming later in 2026.
Young told Canadian Gaming Business in September that High Roller, whose current existing online gaming footprint focuses on Finland, that the company’s flagship online casino brand would be a perfect fit for Ontario’s crowded, iCasino-heavy market. High Roller’s Ontarip-facing partners already include the likes of Playtech for its technology platform, Xpoint for geolocation, Kinectify for AML compliance and CheckIn for ID verification.
The CEO also hinted that High Roller could eventually seek to utilize a multi-brand strategy in Ontario, and that it was not ruling out adding online sports betting to its product mix. Young added on a November earnings call that the company expects its planned Ontario launch to be “transformative” and that it is preparing for further geographical expansion beyond Ontario and Alberta.
Since then, the company’s plans have accelerated dramatically.
On Jan. 8, 2026, the firm announced it had signed a deal with Altenar to use the technology company’s fully managed B2B sports betting software solution on licensed sports betting websites. High Roller did not mention the Ontario plans in that public notice, but the Altenar deal would seem to tie in with Young’s comments about potentially offering sports betting in the province.
The next US prediction markets player?
Six days later, High Roller revealed that it intends to begin offering prediction markets in the U.S., where it does not operate as an online casino. Through a partnership with leading contract market site Crypto.com, High Roller intends to offer “event-based prediction markets” under the federal regulation of the Commodity Futures Trading Commission (CFTC) across the U.S., including on finance, entertainment and sports.
To support the planned expansions, High Roller has struck numerous other deals, including with two digital media and marketing firms. It also closed a US$1 million strategic investment from Saratoga Casino Holdings, which runs brick-and-mortar casinos in New York, Pennsylvania and other states.
“Going forward, we remain focused on expanding our regulated market opportunities, diversifying our product portfolio, supercharging our consumer base, strengthening operational execution and scalable performance across our platform and maintaining disciplined capital allocation to support long-term value creation,” Young said this week.
