British operator bet365 has extended its partnership with Incentive Games to include a slate of the developer’s games in numerous markets including Ontario.
The first wave of real-money games supplied by Incentive Games will be available on bet365 platforms this year in Canada’s only regulated iGaming province, as well as in several U.S. states that offer online casino gaming.
“Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global casino offering,” said a bet365 spokesperson. “Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
bet365 first worked with Incentive Games on a Brazil-facing partnership, launching the supplier’s Velocity crash game in that market. The two companies also already collaborate on some free-to-play games in dozens of markets including Ontario, including a daily Prize Matcher and a Tournament Challenge predictor game for European soccer.
“Our partnership with Bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration,” added Incentive Games Chief Commercial Officer Ahmed Baker. “By deploying our games globally, including in key US jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
Incentive motivated to succeed in Ontario
Incentive Games gained market access in Canada’s most populous province last summer, when it announced in August that it earned a license from the Alcohol and Gaming Commission of Ontario (AGCO).
At the time, Incentive Games’ CEO John Gordon called Ontario’s multi-billion-dollar online casino market, one of the most competitive and most potentiall lucrative in North America, “a huge opportunity.”
Gordon’s company launched a new studio division last June and plans to continue to develop a library of original online casino titles. It also forged a partnership with Light & Wonder last year which allows it to expand its reach by distributing content to operator partners in various regulated markets. It has a similar deal with Aristocrat Interactive.
As well as Ontario, Incentive Games also secured a license to enter Michigan’s online casino market last summer.
bet365 builds out casino
Incentive Games is the latest in a line of games suppliers and developers to partner up with bet365 as the traditionally sports-focused operator continues to augment its casino offering.
bet365 has also added partners including Evolution-owned Ezugi and Greentube over the last few months.
