British sportsbook bet365 has further built out its online casino offering in Ontario by adding Ezugi’s live casino games.
Evolution-owned studio Ezugi announced on Tuesday that it has partnered with bet365 in Canada’s regulated iGaming province, as well as in New Jersey and the UK.
The strategic partnership is set to go live before the end of 2025. When it does, traditionally sports-focused bet365 will add live casino titles like EZ Baccarat, Revolution Roulette, Ultimate Roulette and Lucky 7 to its casino vertical.
“At bet365, we are constantly looking for ways to enhance our players’ experience,” said a spokesperson. “Partnering with Ezugi allows us to add innovative and distinctive live casino games to our offering in two key markets. We’re confident our players will love the variety, excitement, and immersive gameplay these titles provide.”
“We are extremely proud and delighted to partner with an operator of bet365’s magnitude to bring our unique selection of live casino titles to their players,” added Ezugi Commercial Strategy Manager James Robert Smith. “Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences, and we believe bet365’s players will truly enjoy the exciting twists we bring to classic table games. This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.”
Evolution aims for one-two punch in live casino
Leading live casino provider Evolution acquired Ezugi in 2018 and the subsidiary has been live in the U.S. market for years, streaming live casino games from its studios in Europe. Starting this year, Ezugi began streaming titles including EZ Baccarat and Ultimate Auto Roulette live from Evolution’s New Jersey studio.
Ezugi launched its live casino offering in Ontario in 2024 through partnerships with Toronto-headquartered brands theScore Bet and Bet99. It said at the time that it would announce more operator rollouts in the province in due course.
Ezugi offers in-house games as well as a portfolio of localized titles from its 12 studios worldwide.
Back in May, Evolution’s North America CEO, Jacob Claesson, told SBC Americas that the company intended to establish Ezugi as the number two live dealer provider in the U.S., behind the parent company itself.
bet365 deepens live dealer offerings
bet365 has long had a deep footprint in Canada and has established itself not only as a highly competitive sportsbook in Ontario but also as an appealing casino option. It hosts a range of slots and table games and already worked with suppliers including Pragmatic Play on live dealer content.
Several Ontario-licensed operators have reported that live dealer casino gaming is one of their fastest-growing verticals. iGaming Ontario (iGO) does not break down its revenue reporting by specific product category, but $7.3 billion of the $8.5 billion in total wagering handle on regulated iGaming platforms in September was on online casino. Some 84% of operators’ total earnings from iGaming that month came from iCasino, with online casino revenue reaching a record $227.8 million.
Now, as live dealer continues to grow in popularity, bet365 is another typically sports-associated operator that is looking to ensure it is as competitive as possible in a key online casino product line.
