Play Alberta is receiving support from two NHL players who play for teams in the province.
The exclusive provider of online casino and sports wagering in Alberta reached an agreement with Calgary Flames goaltender Dustin Wolf and Edmonton Oilers power forward Leon Draisaitl, making the two NHL players partners of the gaming platform.
As part of the agreement, Wolf and Draisaitl will collaborate with Play Alberta to promote and deliver social responsibility and self-exclusion programs. The two athletes will also be featured in promotional and responsible gambling education materials offered by Play Alberta. GameSense, an RG tool provider, will also receive marketing featuring the two athletes.
“The addition of two new elite athlete ambassadors will help connect Alberta sports fans to Alberta-based teams with some of the most exciting, show-stopping performers this province currently has in it,” said Alberta Gaming, Liquor and Cannabis VP of Gaming Dan Keene. “Leon and Dustin are competitive, world-class professionals who give Play Alberta deeper opportunities to remind legal-aged Albertans of the responsible gambling features and tentpole matchups on the sports calendar.”
Play Alberta plans to provide bettors in the province with the opportunity to meet Wolf and Draisaitl. The operator will offer hockey fans and its social media followers access to win exclusive meet-and-greets throughout the entire NHL season, which began on Oct. 7.
Wolf and Draisaitl partnered with an online gaming provider that has more than 434,000 registered player accounts. In 2024-25, Play Alberta reported roughly $275 million in net sales. The results were an increase of more than $35 million compared to the previous year.
“The chance for me to team up with an up-and-coming, energetic platform like Play Alberta is one that I’m very excited for,” said Draisaitl. “I’ve seen firsthand how passionate sports fans in Alberta are, and it’s a great opportunity for me to better connect with Flames fans while helping establish Play Alberta’s social responsibility features.”
Wolf and Draisaitl enter a new NHL season following strong campaigns last year.
Draisaitl, the 2025 Rocket Richard Trophy winner, finished the 2024-25 NHL season with 106 points, including 52 goals. Wolf is a former Calder Trophy finalist, an award given to the NHL’s top rookie. Wolf finished last season with 1,549 saves.
Play Alberta adds Flames and Oilers as partners
Play Alberta landed Wolf and Draisaitl as athlete ambassadors after securing deals with their respective teams. Last September, Play Alberta announced a partnership extension with the Oilers that included logo placement on the home jerseys of the Canadian team.
That same month, Play Alberta signed an insignia deal with the Flames. The extension also made Play Alberta the exclusive iGaming and sports betting partner of the Flames.
