Caesars has partnered with game studio Evoplay to add content across its three online casino platforms in Ontario’s market, extending the supplier’s reach in the market it entered earlier this year.
Through the partnership, Caesars has integrated 20 of Evoplay’s leading titles into Caesars Sportsbook & Casino, Caesars Palace Online Casino and Horseshoe Online Casino in the province. Those include the studio’s top-performing games such as Hot Triple Sevens, Triple Chili and The Greatest Catch Bonus Buy.
Evoplay is a Cyprus-headquartered iGaming developer with a portfolio of more than 250 slots, table, crash and instant games. It received its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in March of this year and first stepped into the market via a partnership deal with Canadian online sports betting, casino and esports operator Rivalry just last month. That was not only Evoplay’s first supplier deal in Ontario but its first anywhere in North America.
Now, it has partnered with one of the leading names in casino gaming.
“Launching with Caesars in Ontario marks a key milestone in our North American strategy,” said Evoplay Head of Sales Alex Malchenko. “It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest calibre.”
Caesars offers brand-name, multi-platform exposure
In a regulated Ontario market in which operators can apply to launch numerous skins, Caesars has more brands than most. It began life in the province with its eponymous sportsbook and casino, subsequently added the Caesars Palace online brand and then made it a hat-trick by introducing the Horseshoe Online Casino app north of the border last fall after that casino brand’s digital presence had launched in Michigan, Pennsylvania and West Virginia.
Caesars is also the long-running operator of Ontario Lottery and Gaming’s (OLG) casino in Windsor, near the border with Detroit. Caesars Windsor has been in operation for 17 years under that branding already, and in May the OLG re-upped with Caesars for another 20 years.
For studios like Evoplay looking to get a foothold and make some money in Ontario’s lucrative, iCasino-heavy market, the exposure and revenue opportunities afforded by a renowned casino brand and multi-platform online operator like Caesars are considerable.
“Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario,” said Ricardo Cornejo Rivas, VP of online gaming at Caesars Digital. “This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
As well as its number of online casino platforms increasing, Caesars has greatly expanded its portfolio of supplier partners recently. In the last year alone, Caesars has also struck deals with iGaming suppliers such as Pragmatic Play, Bragg Gaming Group, Play’n GO, AGS, EveryMatrix and Pixiu Gaming in Ontario.
