Two iGaming platforms using Aristocrat Interactive’s white-label solutions have shut down in Ontario.
Betiton and MagicRed, which both launched in the province using Aristocrat Interactive solutions late in 2024, have stopped offering online casino and betting to Ontario players. iGaming Ontario (iGO) no longer lists those sites as operational and a spokesperson for the conduct-and-manage agency confirmed to Canadian Gaming Business that the two platforms have ceased play.
Aristocrat Interactive launched Betiton in Ontario in December 2024 as its second white-labeled online casino brand in the province, weeks after it took MagicRed live in the market. Malta-based Betiton also works with Aristocrat Interactive in three other markets.
Betiton and MagicRed were listed by iGO and the Alcohol and Gaming Commission of Ontario (AGCO) as brands of AG Communications Ltd., doing business as Aspire Global. Aristocrat Interactive is an official business segment of Aristocrat that combines its Anaxi, Aspire Global, Bto Bet, NeoGames and Pariplay brands under one roof. It is comprised of five businesses, one of which is its iGaming White-Label arm, which delivers solutions for independent casino and sportsbook operators.
At the time of Betiton’s launch, Aristocrat Interactive’s then-Managing Director of iGaming White-Label, Jonathan Chilton, said that the introduction reflected the company’s commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets.
Canadian Gaming Business reached out to Aristocrat Interactive and Betiton. An Aristocrat Interactive spokesperson provided no comment.
Aristocrat Interactive has deep supply footprint
While it appears to have abandoned its white-labeled B2C platforms, Aristocrat Interactive still has an extensive reach in the Canadian online casino market, mostly via its ownership of the Pariplay and NeoGames brands, supplying solutions to provincial lotteries.
NeoPollard Interactive, a company jointly owned by Pollard Banknote and NeoGames, has long powered lottery corporations’ gaming offerings across Canada. In 2023, Aristocrat Interactive struck a deal to provide a range of its games to Alberta Gaming, Liquor and Cannabis’ (AGLC) Play Alberta, while NeoGames forged its first Canadian digital content partnership with the Atlantic Lottery Corporation, giving it access to numerous east-coast provinces.
Aristocrat Interactive could explore further B2C operations in Ontario in the future. The province’s iGaming regulations allow licensed companies to have four sub-brand licenses, so Aristocrat Interactive can offer up to four brands within the market through its primary AGCO license.
Ontario iGaming market dips below 50
Meanwhile, Ontario’s regulated iGaming market has now dipped back below 50 operators as two companies and a total of six iGaming sites have stopped offering online gaming to customers in the province.
As well as Betiton and MagicRed ending play in the province, Wildz Group (formerly Rootz) decided to leave the market, as first reported by Canadian Gaming Business in October. Its four licensed online casino sites have now shut down in the province.
As of Nov. 10, Ontario hosts 48 licensed iGaming operators (as well as Ontario Lottery and Gaming) running a total of 82 sites. Those numbers are down from 50 and 88, respectively, this time last week.
“Operators make individual decisions about their business priorities within the competitive Ontario market,” said iGO in a statement to Canadian Gaming Business. “More than 50 operators have joined the market and a small number have exited. These changes are an expected part of the market’s evolution and ultimately benefit consumers by driving a more innovative and customer-focused experience and improving service quality.”
While companies like Aspire Global and Wildz depart, other operators are queuing up to join the market, which is approaching its fourth birthday next spring. At least three — High Roller Technologies’ flagship brand, nascent operator absolutebet and Goldrush Gaming-run Bet Nova — are known to have designs on launching in Ontario. absolutebet’s case is preparing to launch having already been granted a license by the AGCO, while High Roller is awaiting the green light to launch its online casino.
