When the owner and Chief Executive Officer of Circa Resort & Casino, Derek Stevens, launched his “At Par” promotion in January, he had one clear goal in mind: Bring Canadians back to Las Vegas.
It seems to have gone pretty well so far.
On Wednesday, Circa announced that the program, which treats Canadian dollars as if they were U.S. dollars with a $1-for-$1 exchange rate, attracted more than 15,000 visitors in its first month to Stevens’ three casinos, which also include the D Las Vegas and Golden Gate Hotel & Casino.
A spokesperson for Circa told Canadian Gaming Business that all 15,000 people showed an active Canadian passport or Canadian driver’s license to claim the offer. The spokesperson added that the three properties would normally see about 4,000 to 5,000 visitors per month.
Those 15,000 Canadian visitors translated into around 2,700 hotel room bookings.
“‘At Par’ has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally given my lifelong connection to Canada,” said Stevens, who grew up in Grosse Pointe, Michigan, just across the Detroit River from Windsor, Ont. “The turnout has been terrific.”
Vegas misses Canadians
The “At Par” commitment runs until Aug. 31 on select gaming, hotel, beverage and entertainment offerings and allows people to use Canadian dollars as if they were U.S. dollars. So, instead of the real exchange rate, which would currently get you 73 U.S. cents for every $1 Canadian dollar, the promotion offers US$1 for C$1.
The offer also allows Canadian guests who show valid ID to redeem up to C$500 at the slots and spend it as if it were US dollars. Currently, C$500 would get you around US$367 in a standard exchange, so Canadians are effectively getting a discount of more than 25%.
Stevens introduced the offer amid the highly publicized drop in tourism from Canada to Vegas.
The Las Vegas Convention and Visitors Authority (LVCVA) estimated that while the total number of visitors to Vegas between January and November 2025 dropped 7.4% year over year, there was a roughly 24% decline in visitors from Canada, which has historically been Vegas’ largest international market. Other Nevada casino operators such as Caesars and MGM Resorts have lamented the comparative lack of Canadians in public statements numerous times over the last nine months or so.
“Tourism has slowed down, some of it has to do with the cost of flights, the exchange rate,” Stevens told Canadian Gaming Business in January, at the time he introduced the offer. “We miss Canadians. Even if we get a few people, we just want to make sure all Canadians know that we miss you and we want you back.”
So far, so good.
