Jackpots may be one of the most powerful player acquisition and engagement tools in online casino gaming, but turning them into a sustainable driver of profitability is far more complex than simply offering big prizes.
A session hosted by SBC Webinars in conjunction with game aggregator Alea will explore the practical steps that online casino operators need to take to successfully design, launch and manage jackpot campaigns that maximize both player engagement and long-term commercial returns.
The session will provide operators with a clear roadmap for building effective jackpot strategies, moving beyond theory to deliver actionable, real-world insights. The panelists will discuss how to define clear jackpot objectives and KPIs, identify and target the most valuable player segments, select the most effective jackpot mechanics and use real-time data to continuously optimize campaign performance.
Designed as a hands-on playbook rather than a high-level discussion, this session will equip attendees with practical tools and strategies that they can apply immediately within their own operations.
“The operator’s playbook: a guide to jackpot profitability” will take place on Thursday, Jan. 8, at 9 a.m. ET.
Speakers:
- FEG Group Head of Commercial Gaming Operations Myke Foster
- LiveScore Head of Casino Adam Ruffett
- Blixx Gaming Chief Product Officer Christian Melin
- Alea Founder Alex Tomic
SBC News Editor Ted Orme-Claye will serve as moderator for the panel.
