Weeks after Bally’s launched its Monopoly Casino and Sportsbook platform as its second skin in Ontario’s regulated market, the gaming operator has signed an exclusive online casino content deal for the iconic game.

Via a new multi-year deal, Bally’s has secured exclusive global B2C online casino gaming rights to use Hasbro’s Monopoly brand in all regulated gaming territories, allowing it to distribute a range of Monopoly-themed games to customers in various markets. New games will launch starting in January 2026.

Those games will be created and developed by existing Hasbro partner Evolution, which has been awarded the licensing rights to develop online slots and live casino formats for Monopoly and Hasbro Games.

Hasbro has also struck land-based licensing deals with Aristocrat, which will work on Monopoly slot games for use in brick-and-mortar casinos, and Galaxy Gaming will produce casino table games themed around not only Monopoly but also Hasbro’s Yahtzee and Battleship games.

Bally’s CEO Robeson Reeves told SBC News this week that the deal adds “perhaps the most global local brand there is” to the company’s portfolio.

Bally’s builds second property in Ontario

Bally’s owns and operates 20 casinos internationally, owns the Bally Bet and Bally Casino platforms and holds online sports betting licenses in 13 jurisdictions in North America, including Ontario.

The company has operated an office in Toronto since acquiring Gamesys in late 2021 and has offered its online casino in the province’s regulated commercial iGaming market since July 2022, three months after Ontario opened its doors to operators. It didn’t begin offering sports betting in the market until late in 2024 and launched its all-in-one Bally Bet Sportsbook and Casino app in the province in December.

iGaming Ontario (iGO) spokesperson confirmed to Canadian Gaming Business in mid-June that Bally’s had just launched Monopoly Casino and Sportsbook in the province as its second skin.

After success with the brand in Europe, Bally’s introduced Monopoly Casino to North America last fall in New Jersey as the rebranded version of Virgin Casino.

The platform offers a range of features including a range of Monopoly slots, a Monopoly Rewards program wherein users can turn Monopoly money into real cash and various Monopoly-themed games such as Monopoly Megaways, Monopoly Big Event, Monopoly Mega Movers, Monopoly: Money In Hand, Monopoly: Paradise Mansion and Monopoly: Rising Riches.