PENN debuts online PGA Tour Blackjack game on theScore in Ontario
Title is also available to online casino players in New Jersey
PENN Entertainment is diversifying its online casino content through the PGA Tour.
The hospitality giant and gaming operator launched PGA Tour Blackjack in Ontario, making it the first operator to launch an exclusive online casino title with branding from the world’s premier professional golf organization.
PGA Tour Blackjack has debuted in both Ontario and New Jersey. In Ontario, the game is available to users of theScore Casino app and can be accessed via the sportsbook-first theScore Bet platform.
The game is also available on PENN’s standalone Hollywood Casino app in the Garden State and accessible through ESPN Bet, PENN’s other legacy sports brand-turned-sportsbook which is not available in Canada and does not offer online casino gaming in any of its U.S. markets.
PGA Tour Blackjack was developed by PENN Game Studios, the company’s in-house game development arm. The iGaming title features PGA Tour logos along with themed cards and chips. The game offers a traditional blackjack experience and poker.
PENN plans to bring the game to its other licensed online casino markets in the near future, pending regulatory approvals.
Game results from broader partnership
PENN debuted its golf-themed game after securing a deal in January with the PGA Tour.
The PGA TOUR and PENN agreed to a partnership to bring a live betting stream to PGA Tour LIVE, a program that airs on ESPN+. The deal provides the show with live betting analysis, insights and real-time data during streams for the PGA Tour’s FedEx Cup events.
The multiyear pact also made ESPN Bet an official sportsbook of the Tour.
theScore Casino goes standalone in Ontario
PENN launched the standalone online casino-specific theScore Casino app in Ontario in April, providing a purely online casino experience using the longstanding theScore sports media and gaming brand.
The app already offered a notable sports-branded blackjack game, Blue Jays Blackjack, thanks to its exclusive partnership with the Toronto Blue Jays.
theScore Casino uses the same proprietary technology platform as the Hollywood Casino platform, which PENN has been spreading across the U.S. as the digital version of its longstanding Hollywood Casino retail brand. PENN CEO Jay Snowden suggested late last year that the Hollywood Casino app would be brought to Ontario in the future, pending regulatory approvals, but that is yet to materialize.
PENN reported in February that it has seen a combined 61% year-over-year increase in online casino net gaming revenue across Hollywood Casino in the U.S. and theScore Bet in Ontario.