BetMGM’s CEO says the company is the online casino leader by revenue share in Ontario’s regulated iGaming market and expects the brand to hold a similar status in Alberta once that province begins allowing commercial operators to do business.

On a quarterly earnings call on Monday, Adam Greenblatt spoke briefly about the position the brand, which is a joint venture of Entain and MGM Resorts International, holds in the regulated Ontario market.

BetMGM has long been touted as one of the most prominent and successful operators in the province. Without citing any specific figures, the chief executive noted that the brand increased its market share in the first quarter of 2025 and is the market leader on the more lucrative online casino side.

“We have just got Q1 financial numbers from Ontario and we have increased our market share,” Greenblatt told investors, analysts and media on the call. “I won’t tell you what it is, I’m not in a position to do that, but we have increased our market share in both sports and iGaming, and we remain the market leader in iGaming.”

At last year’s SBC Summit North America in New Jersey in May 2024, Greenblatt told CNBC’s Contessa Brewer in a keynote speech that “we are the number one gaming operator in Ontario with 22% market share” across both online casino and online sports betting.

In Ontario’s market, online casino makes up around three-quarters of total operator gross gaming revenue. In some months, when sports results or sports wagering activity are down, that proportion is more like 80-85%.

BetMGM expects Alberta to play to same strengths

Greenblatt was speaking on Monday in response to a question about its plans for new markets, most notably Missouri’s upcoming sports betting market and Alberta’s intended Ontario-like dual iGaming and OSB model.

BetMGM executives have spoken before of the opportunity they see in Alberta. BetMGM’s VP of Canada, Scott Woodgate, told Canadian Gaming Business in an interview last August that the company sees Alberta as being “a key omni-channel market for us.”

BetMGM also prominently uses two of the most famous Canadian athletes ever to emerge from Alberta, past and present NHL superstars Wayne Gretzky and Connor McDavid, as brand ambassadors, which Woodgate suggested could give the brand a leg up in the province.

“Alberta is an area that should play to BetMGM’s strength given its operations in Ontario, which increased market share in the first quarter,” Greenblatt said on Monday. “[We’re] particularly excited for Alberta, which looks still to be on track for a Q1 [2026] launch of both sports betting and iGaming.

“That should be a province where BetMGM really does flex its muscles, given the strength of our business in Ontario … So we’re really excited, really optimistic for Alberta next year.”

Bill 48, the legislation that would establish a framework for Alberta to begin implementing its regulated online gaming market, is awaiting debate in the Alberta Legislative Assembly’s Committee of the Whole as of the time of writing.