Greentube expands Caesars Digital partnership into Ontario

Follows similar collaborative launches in Michigan and New Jersey

Gaming supplier Greentube and operator Caesars Digital have extended their partnership to Ontario. The two companies have already collaborated in the U.S. states of New Jersey and Michigan.

Greentube, the Novomatic Digital Gaming and Entertainment division, has launched its content portfolio on Caesars Digital platforms across the regulated Ontario market.

Players visiting either the Caesars Palace Online Casino site or Caesars Sportsbook & Casino can now enjoy a wide offering of Greentube titles including games such as Diamond Cash and Mighty Buffalo, exclusive access to the latest launch, Silver Lux: Big Win Spinner and localised games aimed at North American audiences.

Greentube noted in a release that North America has “key strategic importance” for the company.

“We are thrilled to extend our already successful partnership with Caesars Digital and launch in another North American region together,” Greentube Director Global Sales and Key Account Management, Markus Antl, said. “layers in Ontario are enjoying our content, and this launch will further propel our foothold in this exciting market.”

Caesars Digital Vice President of Online Gaming Ricardo Cornejo Rivas added that, “we have seen Greentube’s content perform well with our customers in the United States, and we’re excited about the potential for success in Ontario.”

Greentube adds Caesars to array of Ontario partners

From the early days of the regulated Ontario gaming market, Greentube was clear that the province was an important jurisdiction for their North American operations.

They have since struck a number of deals with prominent partners, including British-headquartered global operator Entain which marked their first partnership in Ontario after receiving a supplier licence from the Alcohol and Gaming Commission of Ontario. That saw their content launch with brands including BetMGM, PartyCasino and Bwin.

It also has collaborative agreements with the likes of Rush Street Interactive’s BetRivers brand in Ontario.

Greentube has a footprint in other Canadian provinces, such as a partnership with Scientific Games that launched its games on the British Columbia Lottery Corporation’s platform in the first half of 2021.

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