PointsBet Canada CCO Nic Sulsky to join the Curling Group

The Curling Group is the new owner and operator of the Grand Slam of Curling.

A PointsBet executive is leaving the company to operate a major curling organization.

PointsBet Canada CCO Nic Sulsky is planning to relinquish his role with the company to join the Curling Group, the new owner and operator of the Grand Slam of Curling. The Curling Group, which recently launched, has acquired the Grand Slam of Curling from Sportsnet, which will continue to be the series’ exclusive broadcaster in Canada.

“I am incredibly grateful for my time at PointsBet and proud of the accomplishments we’ve achieved together. It has been a privilege to work alongside such a talented team and to contribute to the company’s growth and success,” said Sulsky in a press release. “As I embark on this new journey with the Grand Slam of Curling, I am excited about the opportunities ahead and thankful for the support of my colleagues at PointsBet. I look forward to continuing to make a positive impact in the sports industry and am eager to see what the future holds for the sport of curling and PointsBet alike.”

Sulsky, who has been with PointsBet since 2021, is set to join a star-studded ownership group.

The Curling Group has a leadership team that also includes Rumble Gaming founder Mike Cotton, five-time NFL Pro Bowl defensive end Jared Allen, and two-time Olympic gold medalist John Morris. The Curling Group also has an impressive portfolio of strategic advisors, which include former NFL quarterback Marc Bulger and curling legend Jennifer Jones.

Sportsnet, which acquired the Grand Slam of Curling in 2012, is maintaining its broadcasting rights but is offloading the series’ intellectual property and events to the Curling Group. The group will maintain the responsibility of holding five events per season in Canada with plans to bring tournaments to the U.S., Europe, and Asia.

The Grand Slam of Curling, which starts its last event of the season on April 9, has seen broadcasts on Sportsnet grow by 16% year-over-year, according to VP of Production Rob Corte. Event viewers aged 18 through 34 have increased by 44% compared to last season.

You might also like