British Columbia Lottery Corporation (BCLC) has announced the appointment of Natasha Questel as its new Chief Social Purpose Officer and Vice President of Marketing. Questel’s tenure will begin on Jan. 22.
In her most recent role, Questel served as CEO of One Girl Can, a non-profit organization committed to addressing poverty and gender inequality. Before this, she served as President of Happy Planet Foods, a Vancouver-based company known for its emphasis on sustainable food practices.
In addition to her professional career, Questel is active in volunteer work. She has been involved with Basket Brigade Canada as both a board chair and a working board member. This organization is dedicated to supporting single mothers and other under-represented Canadians through food basket deliveries. Furthermore, she holds a board member position at Aisle, a B Corp-certified period-care brand, where she contributes to initiatives focused on sustainability and inclusivity.
Questel’s insights on breaking down barriers for women in the workplace and promoting inclusivity in Canada have been featured in publications like the Globe and Mail and the Vancouver Sun. Her academic background includes an MBA from the Richard Ivey School of Business at the University of Western Ontario and participation in the Stanford Graduate School of Business Executive LEAD program. Currently, she is a member of the Young Presidents Association (YPO), a global community of CEOs, and is pursuing the YPO Gold President’s program at Harvard.
“As BCLC continues to mature as a social purpose company working to generate win-wins for the greater good, it’s integral that we continue to embed our ‘reason for being’ into all that we do,” said Pat Davis, President and CEO of BCLC.
“We are thrilled to welcome Natasha to BCLC, where I know that her passion for making a difference, combined with her demonstrated business success, will enable us to innovate and iterate on how we can further improve our business – and influence others to do the same – for the betterment of society.”