GiG expands deal with Goldenpark into Ontario

Gaming Innovation Group (GiG) has signed a partnership with Goldenpark to supply its platform to the Iberian operator in the Ontario market. 

The terms of the deal see GiG provide Goldenpark with its gaming platform for the Ontario market that will help the operator deliver a “strong localized and personalized customer experience”. 

GiG and Goldenpark have enjoyed an established relationship in Europe, where they collaborate in both Spain and Portugal after the latter recently obtained a license in the Iberian nation. 

José Giacomelli, Consejero Delegado of MGA Online Division, said: “One of Goldenpark’s biggest challenges for 2024 is the launch of our Ontario operation. Ontario represents a vibrant and rapidly growing market, and we believe that together with GiG, Goldenpark will meet its goals. 

“This agreement signifies not just a geographical expansion, but also an evolution in how both companies envision the future, seize opportunities, and tackle challenges. As always, our core commitment is to our customers and to delivering top-tier solutions, and we are confident that this partnership will allow us to further elevate that standard.”

GiG’s strategy is to enable its clients to offer an “open and bespoke” experience to users in each jurisdiction, which aligns with Goldenpark’s Ontario strategy of targeting the localized market in the province. 

The platform provider has market access in 30 different jurisdictions and is in the regulatory and licensing process in a further eight. 

Marcel Elfersy, CCO of GiG said: “The Ontario online market is a significantly strong one for GiG, and as a valued existing partner we’re delighted to be able to take Goldenpark into North America for the first time. 

“It’s a testament to the strength and flexibility of our offering, and the relationship we’ve built with Goldenpark that we are able to explore and grow new opportunities together.”

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