Great Canadian Entertainment goes live with rewards program online registration

The operator says the 'groundbreaking' move ensures easier integration for new users

Great Canadian Entertainment is taking its rewards program in Ontario to the digital space with the launch of Great Canadian Rewards Online.

The reward program connects the operator’s 12 destinations in the province – including its newest resorts, Great Canadian Casino Resort Toronto and Pickering Casino Resort – and is popular among guests for the value and experiences it provides.

According to Great Canadian Entertainment, the online program is the “first gaming and entertainment rewards program in Ontario to offer new members a fully digitalized experience”, with online registration now available.

Gavin Whiteley, Chief Marketing Officer at Great Canadian Entertainment, explained: “Our vision is to advance the gaming landscape in Canada, and allowing our guests to become members from the comfort of their mobile device is a significant step toward achieving that goal.

“We are thrilled with the overwhelming response and success of the Great Canadian Rewards loyalty program, and are excited about the prospect of making it easier for them to begin their Great Canadian Rewards journey before their first visit.”

Perks of the Great Canadian Rewards card include free play rewards earned through gaming activity, exclusive discounts on hotels at the aforementioned new resorts, plus the Great Blue Heron Casino & Hotel, and front-of-the-line presale access to live concerts and events.

Guests signing up for the program will be prompted to digitally verify their identity using the Interac document verification service and confirm key information like their name and date of birth. This process can be completed with a mobile phone.

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