theScore Bet has debuted its fall marketing campaign in Ontario this week, highlighting the ‘unique combined media and betting experience’ it offers alongside theScore.
In two separate TV commercials, bettors can be seen at a bar together, with one summoning two characters – personifying theScore and theScore Bet – who deliver relevant betting-related content paired with betting markets to demonstrate the ease at which users can place informed wagers through the brand’s streamlined betting experience.
The cutting-edge media and betting platforms work together to “efficiently serve customers through access to in-depth data and analysis, personalized markets and the ability to easily place wagers within one ecosystem”.
Aubrey Levy, SVP of Content & Marketing, theScore, explained: “This new campaign supports one of our core product differentiators – a completely synced up media and betting experience between theScore media app and theScore Bet sportsbook.
“Our view is that when media is integrated with betting the right way, it provides for an enhanced and improved user experience.
“Using familiar creative elements, these spots highlight how our products bring media and betting together in one intelligent ecosystem, ultimately differentiating us from other offerings.”
theScore Bet worked in partnership with Toronto-based marketing agency Diamond on the campaign creative and strategy, with the spots directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin.
“With theScore Bet plus theScore’s in-depth sports data and analysis, making informed bets is a streamlined experience,” said Jordan Cohen, Creative Director, Diamond.
“As a key differentiated offering in the category, it was time to make that clear.”
In addition to the television commercials, the campaign also includes digital and out-of-home assets.