Rivalry has announced the launch of the interactive casino platform Casino.exe on its iOS mobile app in Ontario.

The Toronto-based firm went live with Casino.exe earlier this year, debuting eight casino games alongside it. In the same announcement, Rivalry reaffirmed its plan to bring out a mobile app in the province.

That was achieved in May, with Rivalry Co-Founder and CEO Steven Salz professing that its new sports & esports betting mobile app had the “most comprehensive esports betting offering in Ontario”.

Now, after also recently launching its new esports same-game parlay product, Same Game Combos, Rivalry has announced a number of enhancements to its casino product suite, including the launch of Casino.exe on its mobile app.

“Since launching Casino.exe last year we’ve diversified our revenue mix and materially increased betting handle,” said Salz.

“Our emphasis on tech and design innovation continues to serve as a catalyst for our products, allowing us to drive organic interest and activity in casino with limited marketing spend.

“Today’s announcement adds greater accessibility to our exclusive casino platform and builds on a unique offering with more games and variety.”

The eight new games added to Casino.exe include a mix of game shows, table games, and instant games as Rivalry looks to “add game variety and scale” to its casino offering which generated $57.5m in its Q2 2023 betting handle.

Rivalry added that Casino.exe will be further evolved with more interactive and entertainment-based features to add “depth and exclusivity”.

Salz concluded: “Casino.exe has put a stake in the ground for the future of online casinos and how the industry can push the traditional online betting experience toward something much more fun and engaging for a demographic that demands it.

“We’re excited to be bringing this product to more customers in Ontario and continue expanding our casino product suite for all our users.”