Rivalry breaks new ground with new esports offering

Same Game Combos product enables users to combine multiple bets within a single match for a bigger payout

Esports betting platform Rivalry has announced the launch of Same Game Combos, its new esports same-game parlay product, marking a first for the industry.

Same Game Combos enables users to combine multiple bets within a single esports match for a higher potential payout, and features custom branding and animations including ‘unique’ visuals and interactive elements tailored to Millennial and Gen Z entertainment preferences.

The Toronto-based firm has found success in catering its products to Millennials and Gen Z’s, such as the eight casino games it launched in Ontario in March, and its latest offering is once again targeted at both groups, which represent 97% of its active users.

“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, Co-Founder and CEO, Rivalry.

“Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”

Same Game Combos is available immediately to all Rivalry users globally, and for top League of Legends, Counter-Strike, and Dota 2 esports matches.

The product feature, made capable through data feeds provided by PandaScore, also lends itself to improved player acquisition and hold across Rivalry’s core esports betting offering, which accounted for over 90% of sportsbook handle in 2022.

“It’s important to add depth to our products and more options for our users,” added David King, Director of Product Design, Rivalry.

“We are building for an under-30 demographic that have high expectations for the entertainment products they consume.

“Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”

Elsewhere, Rivalry debuted its new mobile betting app in Ontario in June off the back of a Q1 that saw significant growth for its revenue, betting handle and gross profit.

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