Betway has added another tournament to its portfolio of global tennis sponsorships after being confirmed as the official betting partner of the National Bank Open in Toronto.
The online betting and gaming brand was already tied into agreements with 12 tournaments on the ATP Tour, including the Miami Open, but has now struck a multi-year partnership with the National Bank Open presented by Rogers in Toronto, to help solidify its standing in the province of Ontario.
Betway was heavily involved in the Ontario grey-market game prior to the opening of the province’s regulated market in April 2022 but completed the transition to become a regulated operator three months later, and has been serving the market ever since.
“Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family,” said Anthony Werkman, CEO of Betway Group.
“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
The 2023 edition of the ATP Masters 1000 tournament takes place Aug. 5-13 at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.
Betway’s partnership will ensure the brand maintains high-profile courtside visibility on the back wall around the Sobeys Stadium complex throughout the eight days of play.
The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Aug. 9.
Rob Swann, Chief Commercial Officer, Tennis Canada, added: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”