Betway, a large player in the Ontario grey-market game prior to the opening of the province’s regulated market, has completed the transition to becoming a regulated operator.
After receiving its license from the Alcohol and Gaming Commission back in April, Betway is now in the process of executing an operating agreement with iGaming Ontario and going live in the province. It is listed on the iGO website as an approved operator.
Congrats!? @betwaycanada has joined the new market as a regulated and approved Operator.#PlayWithConfidence #onlinecasino #onlinegambling #gambling #gamblingonline #safergambling #sportsgambling #esportsbetting pic.twitter.com/54oGp2CBwA
— iGaming Ontario (@iGamingOntario) August 3, 2022
The Super Group-owned operator has effectively been shut out of the province since the April 4 regulated launch date. However, it already has a significant level of brand recognition in the province, having operated in the grey market for a long while.
Data from Wells Fargo released in the early weeks of Ontario’s regulated market showed that, despite not being an approved operator at that point, Betway had the second-highest number of daily active users in Ontario after only theScore.
At around the same time, separate Morgan Stanley and Barclays reports concluded that Betway ranked third in the province in terms of app downloads in the first 10 days of the market, with five per cent of the total. Morgan Stanley also concluded that Betway accounted for the highest percentage of iGaming and sports betting smartphone app downloads in Ontario on a monthly basis for the whole of 2021, and represented one-third of all gambling app downloads in the province as recently as February, per iGaming Business.
In recent weeks, Betway had already warned its existing customers in Ontario that changes were coming, informing them that they would need to start using a new, provincially regulated website that would launch on August 1.
“This means you’ll no longer be able to bet on Betway.COM,” the operator said in an email, as reported by Covers. “Next time you visit the site, you’ll be prompted to confirm Ontario as your location and begin the switch to Betway.CA. You may also be asked to verify your identity – so we recommend having your passport and driving license ready.”
Betway also has a U.S.-facing partnership with the National Hockey League.
Betway’s parent company Super Group already has other irons in the Ontario fire, with its Spin Casino, Jackpot City, Royal Vegas, and Ruby Fortune brands all approved for two-year licenses to operate online casino sites.