FanDuel has inked a multi-year deal to officially become a co-exclusive sports betting partner of Major League Baseball (MLB) in North America.

The sports betting firm has been upgraded from its previous position of authorized gaming operator – which it has held since 2019 – and now holds even stronger ties with the professional baseball organization which features the Toronto Blue Jays on its 30-team roster.

Under the terms of this latest agreement, FanDuel has been granted access to use official MLB branding and category designations across its FanDuel Sportsbook, Daily Fantasy and FanDuel Faceoff platforms.

“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball,” said Christian Genetski, President of FanDuel Group.

“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.

“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”

As part of the deal, FanDuel will stream MLB.TV’s ‘Free Game of the Day’ through its FanDuel Sportsbook app and FanDuel OTT platform FanDuel+.

The operator has also been licensed to use highlights both in product and as part of original programming on FanDuel TV to help drive deeper fan engagement.

Kenny Gersh, MLB Executive Vice President, Media & Business Development, added: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly.

“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”