Homestand Sports has entered into an agreement with sports gaming software firm Tallysight to bring ‘integrated betting content experiences’ to Canadian sports fans.

In doing so, Homestand Sports has become the first Canadian client of Tallysight, which provides publishers with turnkey software tools to streamline content creation, distribution, and monetization of sports betting content.

The broadcaster will also service sports gaming operators on Homestand.ca as part of the deal, with Tallysight’s content, marketing and analytic tools already live on the website.

This latest agreement follows a strategic content alliance signed with SportsGrid in January, one which sees Homestand Sports produce and develop original programs for the network’s TV platforms across Canada, including Homestand Sports Show, the Room 4-4-2 soccer show and The Parleh betting show.

Mark Silver, CEO of Homestand Sports, explained: “One year into the regulated Ontario market, we saw an opportunity for Homestand to emerge as the first Canadian sports broadcaster to fully embrace online sports betting experiences.

“We are in the business of sports entertainment after all, and now with the support of Tallysight’s tools and technology, we will educate fans with our content and facilitate them responsibly placing a wager.”

Homestand Sports has become the first Canadian client of Tallysight, but the company has already built up an extensive network in the US, partnering with the likes of the New York Times/The Athletic, Vox Media/SB Nation, and Minute Media/FanSided.

Matt Peterson, Co-Founder and CEO of Tallysight, added: ‍“This partnership with Homestand represents a significant milestone for Tallysight, as we look to expand our reach and impact in the global sports gaming industry beyond the United States.

“We are excited to continue on our mission by now helping Canadian sports fans better transact while supporting gaming operators to acquire new customers online through Homestand.”