The NHL has appointed Low6 as its official free-to-play gaming provider, leveraging the success of the BET99-partnered NHL PrePlay game launched last December.
NHL PrePlay was the first F2P game released between the league and Low6 and came as a result of a partnership between the gaming platform and BET99 two months prior.
The agreement saw Low6 enter the Canadian market for the first time by offering up its gamification technology to the Canadian online sportsbook and casino.
Subsequently, Low6 developed the NHL PrePlay app which was presented by BET99 at the end of last year.
Jared Beber, CEO of BET99, commented: “Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers.
“Not only is the NHLPrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming.”
The game offers hockey fans in Canada the opportunity to make predictions every day of the NHL season for a chance to win gift cards, free tickets, monthly trips to NHL events with accommodation and travel. and a grand prize of $100,000.
Low6 followed the launch of NHL PrePlay with further game releases including NHL Stats Streak, NHL Pepsi Goalie Challenge, and the recently launched NHL Bracket Challenge.
The NHL has now made a ‘key strategic investment’ into Low6 which ‘aligns their shared values to drive fan engagement and digital innovation’.
Jamie Mitchell, Low6 CEO and Co-Founder, added: “We are thrilled that Low6 has been selected as the free-to-play games provider for the NHL. Over the next two years, we will be providing highly innovative games, actionable data and a whole heap of fun for users.
“We look forward to working with the NHL and their commercial partners in activating revenue throughout our gamification suite.”