FansUnite Entertainment has shared the success of Betting Hero during Super Bowl LVII week, revealing the customer acquisition, retention, and development brand set a new company record.

According to the Vancouver-based betting and gaming firm, Betting Hero registered more than 6,700 new depositing customers for its sportsbook partners, the highest-ever total across a four-day period.

A momentous week in the sporting diary also saw the brand deploy over 350 ambassadors at 250 locations across multiple US states to drive its goal of engaging with football fans and bettors.

“Betting Hero continues to be the gold standard in customer acquisition, retention, and development for sports betting and igaming operators,” said FansUnite CEO Scott Burton. “Setting company records for new depositing customers during the Super Bowl gives Betting Hero momentum heading into March Madness.

“With expansion to more venues, more states, and with the debut of the recently launched Betting Hero Hotline, results like this further support the strategic growth plan we implemented for 2023.”

FansUnite enjoyed a huge boom in revenue during the 2022 fiscal year, achieving $26-$27.3m in total revenue, a 364% YoY rise.

This was aided by the success of Betting Hero, which achieved $1.88m during the same period, at over 30% gross margins during the first two weeks of March Madness.