Loto-Québec has unveiled its new Boréal instant ticket series, the first Canadian game designed specifically for Pollard Banknote‘s new digital printing press.
Launched on Jan 9, the wildlife-inspired Boréal series marks the latest collaboration between the two parties, who first forged an instant ticket partnership in February 2014.
During this time, Pollard Banknote has provided a comprehensive suite of services, including game design, instant ticket production and marketing to the Canadian lottery.
Anne-Marie Voyer, Products and Development Director at Loto-Québec, commented: “Loto-Québec is thrilled to be the first lottery in Canada to create a concept for Pollard Banknote’s new digital press. This process lends itself well to photographic imagery and increases the number of scenes that we can market.
“In order to make the most of these characteristics and resonate with our players, we have chosen Québec wildlife photographs by prize-winning photographer Jean-Simon Bégin. This allows us to introduce consumers to the diversity of Québec wildlife.”
According to Pollard Banknote, the firm’s new digital printing technology allows for an increased number of distinct ticket images within an instant game while also ‘enhancing’ the ticket graphics, resulting in visuals that are ‘crisp, dynamic, and rich in detail’.
In total, the new game features 30 different images of wildlife species living in the province.
Julia Cloutier, Senior Director, Sales & Marketing, Pollard Banknote, added: “Pollard Banknote is excited to collaborate with Loto-Québec on the new Boréal instant tickets. Loto-Québec has taken full advantage of our proprietary digital processes for this game series and the resulting images are incredible.
“We value the partnership we’ve built with Loto-Québec, and we are always exploring ways to add value to the lottery’s portfolio. The Boréal series exemplifies Pollard Banknote’s commitment to outstanding games, a key factor for the ongoing success for our lottery partners.”