NorthStar Gaming nets NBA partnership to enhance Ontario player experience

NorthStar Gaming has been named an ‘Authorised Gaming Operator’ of the National Basketball Association (NBA) in Ontario.

Under the terms of the agreement, its sportsbook NorthStar Bets will provide NBA bettors with an ‘immersive gaming experience’ featuring real-time NBA data.

NorthStar Gaming has also pledged improved navigation for players within its NorthStar Bets platform, which will feature NBA marks and logos.

Together, NorthStar Bets and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games.

“As an Authorized Gaming Operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience,” said Michael Moskowitz, CEO of NorthStar Gaming.

“We’re excited to offer current and future NorthStar Bets players with an authentic NBA experience on our platform.”

NorthStar Gaming launched NorthStar Bets in Ontario earlier this year, aiming to offer a “convenient”, “immersive”, and “content-rich” user experience for consumers, including real-time sports news, insights, and analysis to users with their betting decisions.

Meanwhile, NorthStar Gaming recently partnered with supplier Pragmatic Play, which has agreed to provide the igaming operator with its full portfolio of slot titles, including Sugar Rush, Gates of Olympus and Big Bass Splash.

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