Mohegan Digital Canada, the igaming division of Mohegan, has selected Intelics to power the user acquisition platform for its PlayFallsview brand in Ontario.

The performance marketing and analytics platform provider will deliver its data-driven premium product suite and platform which the operator will use to manage all affiliate and paid media activity, which includes real-time media campaign monitoring and player tracking.

The platform and product suite will also allow PlayFallsview’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking, allowing them to effectively manage their own campaigns and monitor their effectiveness quickly and easily.

Reflecting on Intellics’ first tier-one partnership in the recently opened Ontario market, Allan Petrilli, VP of Sales and Growth, said: “We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview.

“The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieve unrivalled ROI.

“Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale.”

PlayFallsview was developed for the FallsView Casino Resort in Ontario, which is operated by Mohegan, and the platform went live last month. 

Richard Roberts, President of Mohegan Digital, added: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace.

“In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity.”