Atlantic Lottery Corp links with IWG for omnichannel game production

Atlantic Lottery Corporation has partnered with Instant Win Gaming for the production of a series of omnichannel lottery games.

Following the agreement, selected IWG instant games will be recreated in the form of retail instant ticket games and pull-tabs for ALC’s players.

Robert Lalonde, ALC Director of igaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and ilottery as different products, but rather as different sales channels. 

“Thank you IWG for helping with our continued efforts to integrate our online and retail channels.”

Super Cash Buster, an IWG title, has been opened to a broader audience throughout the Atlantic provinces for ‘several years’, after ALC’s retail partner Scientific Games developed a print version of the game, and has provided the stimulus for the agreement. 

From this month, further IWG titles have been deployed in print form, including Propector’s Gold, which has launched as a pull-tab game.

Rhydian Fisher, IWG CEO, added: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create einstants that match already popular printed games. 

“Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

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