Pariplay expands Canadian presence with Atlantic Lottery deal

NeoGames subsidiary Pariplay has expanded its Canadian presence through a partnership with the Atlantic Lottery Corporation.

The iGaming aggregator and content provider will offer the Wizard Games content suite, in addition to titles from an array of third-party suppliers, to the World Lottery Association operator through the Fusion platform.

Michael MacKinnon, VP of Gaming at the Atlantic Lottery, said: “Our goal was to find a new main supplier that could bring strong content to our customers and this deal with Pariplay provides exactly that. It’s a major deal for us and we believe it’s one that will strike a chord with our customers when the content goes live later this year.”

The link-up with the Atlantic Lottery is another step for Pariplay as it aims to continue making progress towards becoming a major player in regulated Canadian markets. This partnership follows Pariplay’s launch with Alberta Gaming, Liquor and Cannabis (AGLC), and the company also has several agreements with operators in Ontario, where it holds a provincial B2B gaming license.

“The regulated North American markets are of major importance to Pariplay and we are having considerable success, including in Canada where we have a strong product offering available,” said Andrew Maclean, VP of Sales at Pariplay. “With that in mind, reaching an agreement with ALC is another major milestone for us as we continue to roll out our content across the country. It is an exciting deal and one that we believe will prove fruitful for all parties.”

Pariplay officially became a part of the NeoGames network in May after the completion of the sale of Aspire Global. That followed Pariplay’s appointment of a business development director for North America in February.

Back in January 2022, the Atlantic Lottery had signed a five-year deal with NeoPollard Interactive (NPi), a company jointly owned by NeoGames and Pollard Banknote, that saw it gain access to NPi’s library of top-rated gaming content.

As well as the Atlantic Lottery, NPi also powers the libraries of four U.S. lotteries.

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