Kalamba enters Ontario via Bragg Gaming partnership

Online games provider Kalamba Games has entered the Ontario market through a partnership with Bragg Gaming Group that will see its content distributed to operators licensed in the Canadian province through a dual deployment of Bragg’s remote games server (RGS) technology via its Oryx Gaming and Spin Games divisions.

Bragg has been supplying proprietary and third-party games to licensed operators in Ontario such as Rush Street Interactive ever since the regulated market opened in April. Earlier this summer, it and Kalamba extended their working partnership to incorporate North American markets.

Kalamba and Bragg’s Oryx Gaming originally partnered in 2017 through an agreement that resulted in Kalamba launching its content on the Oryx RGS in multiple global markets.

Kalamba has become one of the few content development studios with which Toronto-headquartered Bragg has extended its strategic content licensing deal for distribution in North America, covering a selection of games already distributed exclusively via its Oryx Hub delivery platform in Europe.

“We are excited to be furthering our existing relationship with the Bragg Gaming Group and seeing our unique and innovative range of slots introduced to another new market,” chief commercial officer Andrew Crosby said. “Its established position within the Ontario market will see us deliver our titles to a number of operators in this newly regulated region for the first time and we’re eager to see players’ reception to our games.”

Bragg’s group director of content Doug Fallon added that Kalamba Games has developed “a fantastic reputation for innovative game mechanics”.

Meanwhile, Bragg has expanded its player engagement and gamification product Fuze, previously only available for its online casino customers, to its sportsbook product. The supplier said its highly-configurable Fuze sports betting promotions can open up a range of options to help operators promote specific sporting events, allowing punters to compete with each other and boosting wagers. The technology can also be used to set up and operate loyalty programs for bettors.

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