Bragg Gaming Group has completed its acquisition of B2B gaming content provider Spin Games in a deal which it says will enable it to introduce new proprietary and exclusive third-party online casino content for both U.S. and Canadian players.

Through the deal, Bragg says in a press release that it expects to launch its first proprietary games on its remote gaming server (RGS) with an initial rollout in Connecticut, Michigan, and New Jersey anticipated to begin in Q3 2022. Games will also launch in Pennsylvania soon after.

Spin Games’ founder and chief executive Kent Young will now serve as president for Bragg’s Americas operations and oversee its U.S. market roll-out growth strategy.

Spin Games has existing deals in place with more than 30 North American operators. Its existing RGS and casino content are licensed and distributed in New Jersey, Pennsylvania, and Michigan, and it is also licensed in British Columbia and the state of Connecticut.

The developer has a proprietary content portfolio of more than 30 in-house developed games including in categories such as slots, video poker, action bingo and keno.

Bragg first announced the acquisition deal in May last year.

“Combining our RGS, advanced player engagement tools, data analytics capabilities, and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licences and established integrations with online casino operators comprising the majority of the U.S. market, significantly accelerates our entry into the North America iGaming market,” Bragg chief strategy officer Yaniv Spielberg said.

“We are positioned to quickly grow our US market presence over the next several months beginning with our iGaming content and supporting game optimization technologies.”

Young added: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our U.S. and Canada iGaming expansion plan. In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our propriety content library, pursue new markets, and leverage our technology to quickly support iGaming in new states and provinces as they open.”