Sports Interaction goes live in Ontario, more suppliers licensed

Just days after receiving its license from the Alcohol and Gaming Commission of Ontario, Sports Interaction has secured an agreement with iGaming Ontario and completed its transition to the regulated market. iGaming Ontario announced on August 29 that the brand is now live in the province.

Sports Interaction has been taking bets in Ontario since its inception in 1997, operated by Mohawk Online, which is wholly owned by the Mohawk Council of Kahnawá:ke and is regulated and licensed by the Kahnawá:ke Gaming Commission in Quebec.

Ontario bettors have been wagering with the SI brand, which is now owned by Entain via Avid Gaming, for some time and it is estimated the operator already has significant market share.

Entain already has a large footprint in Ontario via the Party and bwin brands and its joint venture with MGM Resorts, BetMGM.

Sports Interaction joins other big names to have launched in the regulated Ontario market in recent weeks, including Mohegan Gaming & Entertainment’s PlayFallsview site and longtime Ontario grey-market operator Betway. In addition, brands including Novomatic digital brand Greentube and Gaming Innovation Group have secured licenses from the AGCO.

Other operators will likely soon join the crowd, including William Hill and Novibet, which both hope to enter the Ontario market in the coming months, as well as BetRegal and Pinnacle.

More suppliers join the fray

Meanwhile, more suppliers have also been licensed in recent days.

iGaming supplier Playson has broadened its North American presence by securing an AGCO online gaming licence that will see it provide licensed Ontario operators with its table, slot, and live casino titles.

Operators will also be able to integrate Playson’s promotional offerings including its network tournaments and the Cash Blast tool that delivers random cash prizes. Playson now operates in more than 20 regulated markets across North America, Europe, Latin America, and Africa.

Altenar has also received a supplier license to enter the regulated provincial market, which will allow it to bring its real-time official data for its Canada-facing sportsbook for sports such as MLB, NBA, NHL, CFL, NFL, and esports.

Alternar is already licensed in 14 markets, including the UK and Malta, but entry into Ontario will mark its first footprint in a North American jurisdiction. Its sportsbook is available via desktop and mobile app and offers wagering products such as bet builders and early payouts on multiple sports alongside player prop and enhanced parlay offerings.

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