BetRivers signs up Canadian sports broadcaster Natasha Staniszewski as brand ambassador

Rush Street Interactive (RSI) has announced the signing of Canadian sports broadcaster and reporter Natasha Staniszewski to an exclusive brand and content deal with the company’s BetRivers sportsbook.

Staniszewski is currently the host of StampsTV for Calgary Sports and Entertainment Corporation and previously spent 10 years anchoring and reporting for SportsCentre, TSN’s flagship sports news and information program.

As part of the partnership, Staniszewski will produce original content for the BetRivers brand and will appear in radio, television, and marketing campaigns in Ontario and U.S. markets where BetRivers has sportsbooks. Staniszewski will also represent the brand at various events across Ontario.

“It’s an exciting time to be part of the sports betting industry in Ontario and I am thrilled to be joining the BetRivers team as a brand ambassador,” said Staniszewski. “I look forward to sharing my knowledge and passion for sports while creating unique content for a wide audience of sports fans.”

“We couldn’t be more excited for Natasha Staniszewski to be joining the BetRivers family,” said Richard Schwartz, CEO of RSI. “Her unique perspective and extensive experience covering the world of sports will be an incredible asset to our customers and will continue to enhance BetRivers’ award-winning experience for sports betting enthusiasts in Ontario and beyond.”

BetRivers was an early entrant into the regulated Ontario online gaming and betting market which launched in April.

The brand already has a partnership with another former TSN broadcaster, Dan O’Toole.

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