Relax Gaming to power bet365 iGaming content

Relax Gaming has agreed a deal that will see it supply games to bet365 across multiple jurisdictions.

The latter brand’s customers will now receive access to content developed in-house by Relax, including slots titles such as Temple Tumble, Snake Arena, and Money Train 2. In addition, titles from Relax Gaming’s more than 50 casino suppliers and partners available through the Powered By Relax and Silver Bullet partnership programs will also be made available to bet365 customers.

Relax, which appointed a new CEO last month, says the move will enhance its profile in “key jurisdictions”.

While those cornerstone markets were not specifically named, both Relax Gaming and bet365 are live in Ontario’s regulated online gaming market.

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Relax’s Chief Commercial Officer, Nadiya Attard, who was appointed in January, noted that partnering with such a world-renowned operator as bet365 is “a hugely important moment for us as we continue to expand at pace”.

“The operator has a famously in-depth understanding of its player base and consistently has an impact on the market through innovation and a high-quality offering,” continued Attard. “As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further. I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”

In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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