SBC Awards North America 2022 celebrates industry’s best and brightest

The 2022 edition of the SBC Awards North America celebrated leading and rising stars in the sports betting and gaming industry across the continent as part of the SBC Summit North America.

The winners of the 27 operator, affiliate, supplier, and payment and compliance categories were announced in front of 600 senior executives from the betting and gaming industry.

DraftKings was named the Sportsbook of the Year for the second consecutive year and also collected the Employer of the Year award. BetMGM also went back-to-back in the Casino Operator of the Year category.

The victors in the operator section of the awards also included Entain Group (Socially Responsible Operator of the Year), who repeated their inaugural SBC Awards North America success in the same category. Meanwhile, Caesars Sportsbook (Marketing Campaign & Sponsorship of the Year) and Design Works Gaming (Social Gaming Operator of the Year) were also among the winners.

The ceremony also honoured FanDuel’s Amy Howe, who was presented with the Leader of the Year award for her contribution to the overall success of the industry. Cristian Robalino, VP of Marketing for the Americas at SBC, said that Howe has proven that a strong female leader in our industry should be a norm, not an exception.

The affiliates and media section saw named Sports Affiliate of the Year and Catena North America securing the Casino Affiliate of the Year award, while Better Collective triumphed in the Sports Media Company of the Year category.

In the supplier section of the awards, the fiercely contested Sportsbook Supplier of the Year title went to OpenBet while Light & Wonder triumphed as Casino Supplier of the Year. Lottery Supplier of the Year went to International Game Technology and White Hat Gaming was named Platform Provider of the Year.

Sportradar won the Live Betting & Gaming Product category, Sports Data IO received the Sports Data Product title, and Xtremepush took home the Marketing & Services Provider of the Year award.

There were also victories for Optimove (Acquisition & Retention Partner), Aristocrat (Land-Based Betting & Gaming Product) and EPIC Risk Management US (Player Protection Service Provider of the Year).

The SBC North America Awards 2022 also honoured some brands challenging industry giants. The rising star prizes were presented to BettorEdge (Rising Star of the Year), GAN sports (Rising Star in Sports Betting), and Digital Gaming Corporation (Rising Star in Casino Award).

Everi Holdings was awarded the Payment Solution of the Year title, Paysafe triumphed in the Payment Innovation Category, and Veriff won the Compliance Solution & Partner of the Year.

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