U.S. gaming giant Bally’s has been approved to launch in Ontario’s regulated online market after receiving a license from the Alcohol and Gaming Commission of Ontario (AGCO).
The licence will last for two years, expiring on June 29, 2024. It covers four distinct domain names – ballybet.ca, ballycasino.ca, ballysbet.ca and ballyscasino.ca, as well as the BallyBet mobile app.
Bally’s is not yet live in the province, as it must still executive an operating agreement with iGaming Ontario before it can officially get off the ground.
The company is the latest operator to get the green light from the AGCO, following other recent licensees such as PokerStars, SkillOnNet, and BetVictor.
Bally’s has a widespread land-based and digital gaming footprint in North America, owning and operating 14 casinos across 10 U.S. states and has access to online sports betting licenses in 18 states. It also launched in the New York market this month.
It also owns Gamesys Group, a leading, global, online gaming operator, after completing an acquisition of the UK-based company in the fall of 2021.
As well as Gamesys, Bally’s owns sports betting platform Bally Interactive; Monkey Knife Fight, the fastest-growing daily fantasy sports site in North America; SportCaller, a leading, global B2B free-to-play game provider; and Telescope Inc., a leading provider of real-time fan engagement solutions.