Playtech launches in Ontario by powering NorthStar

Gambling software development company Playtech has officially launched in Ontario through its partnership with NorthStar Bets.

Its IMS platform, casino, and live casino technology will now be offered to Ontario bettors through the licensed operator.

Playtech and NorthStar Bets’ strategic partnership had been announced in January. Under the deal, Playtech agreed to supply software and services to NorthStar.

Shimon Akad, chief operating officer at Playtech, said: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America… NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market-leading responsible gambling proposition.”

Michael Moskowitz, chief executive officer at NorthStar, added: “Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection.”

The partnership was initially announced several months before Ontario opened its regulated online gambling market on 4 April. NorthStar received its operator’s license a month ago.

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