International Game Technology (IGT) is acquiring online casino games provider and third-party game aggregator iSoftBet in a deal it says will more than double its IGT PlayDigital portfolio to approximately 225 proprietary games.
Reported to be worth around C$219 million in cash, the acquisition is expected to be completed during the second quarter of 2022, subject to the satisfaction of customary closing conditions.
IGT CEO Vince Sadusky said in a news release the deal will enhance PlayDigital’s presence across North America and Europe.
“The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations,” said Sadusky. “This will enhance PlayDigital’s competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing iGaming customers.”
Alongside the acquisition of IGT’s PlayDigital games catalogue, the process will see the company gain iSoftBet’s proprietary game aggregation platform to distribute third-party games, as well as data-driven promotional and user-engagement tools.