The British Colombia Lottery Corporation (BCLC) is launching a new sports betting pilot project at bars, restaurants, and a casino for this weekend’s Super Bowl LVI.
The concept, which will be trialed in 12 bars across the province as well as the Chances Kelowna casino, will see live odds, information about the BCLC’s PlayNow.com sports betting site and promotions, and advice on responsible gambling displayed on digital screens in each of the trial venues.
PlayNow.com customers at participating locations will also receive a $10 free-bet voucher for the platform, which they can access by scanning a QR code at the venue.
“This marks the first step in testing how PlayNow.com, B.C.’s local sportsbook, can be implemented at land-based locations,” BCLC interim chief operating officer Dan Beebe said. “This pilot will help BCLC to understand the preferences of sports bettors and help inform future experiences and programs to help support safe, positive play.”
Lynda Cavanaugh, who has served as president and chief executive on an interim basis since last month, will remain in temporary charge until an appointment is made.
“We are excited to find our next president and CEO to build on BCLC’s successes to innovate our business in a way that serves the best interest of our players and communities,” BCLC board chair Greg Moore said. “Working collaboratively with BCLC’s board of directors and executive team, the successful candidate must be a values-driven leader who is passionate about social purpose and furthering an empowering, equitable and inclusive culture for our employees and industry.”