PointsBet Canada has been named as Alpine Canada Alpin’s official sportsbook as part of a new partnership between the two organizations.
Alpine Canada is home to the national alpine, para-alpine, and ski cross teams and recently celebrated its 100th anniversary.
The multi-year agreement commences with the current 2021-2022 season.
“Alpine Canada is thrilled to welcome PointsBet to the ACA corporate family. They are a true Canadian operator in an exciting emerging space, and their support of athletes and the ski community in Canada is a wonderful reflection of that,” said Therese Brisson, Alpine Canada’s CEO and President.
“PointsBet Canada is committed to bringing our nation’s fans gold medal experiences, and we are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage,” commented Scott Vanderwel, Chief Executive Officer of PointsBet Canada.
PointsBet lays claim to being one of the fastest-growing online gaming operators in the United States and has seen rapid growth in Canada as it looks to establish a market leadership position as the sports betting and iGaming market opens up this spring.
In recent months, as well as making several key hires to lead its operations north of the border, PointsBet has also struck sports betting and marketing partnerships with organizations including the NHL Alumni Association and Curling Canada.