Scientific Games has been awarded the World Lottery Association’s Responsible Gaming Framework Certificate, which recognizes the company for its continued improvement in responsible gaming practices across its global lottery operations for retail and digital products and services.
“In the global lottery industry, Scientific Games has truly established its leadership role in responsible gaming,” said World Lottery Association Senior Corporate Social Responsibility Manager Melissa Azam in a statement. “The company’s Healthy Play program, which provides lotteries with real tools to support their own responsible gaming programs, demonstrates Scientific Games integration of the WLA Responsible Gaming Principles throughout the organization, and its investment in the future of the lottery industry.”
The audit was conducted by Corporate Citizenship, an independent, international panel with expertise in corporate social responsibility and sustainable business practices.
Following the renewed certification, Scientific Games is now recognized as a responsible gaming company until at least 2024, when another audit will be conducted.
In 2020, the company launched its Healthy Play program, a responsible gaming initiative promoting healthy enjoyment of games through player education. The initiative created lottery employee responsible gaming training, customized in content and multiple languages, to ensure awareness and understanding of healthy, responsible lottery play. Alongside the program, it provided a guide, and it plans to launch a Healthy Play website in 2022 that will be customizable for individual lotteries and accessible by lottery stakeholders through a QR code.
“Scientific Games is honoured to receive WLA’s Responsible Gaming Certification, which recognizes our ongoing commitment to Healthy Play across our global lottery organization,” said Scientific Games Lottery Vice President of Responsible Gaming Carla Schaefer in a statement. “We want to give our lottery customers tools and best practices to help them market their products in healthy and responsible ways. Our Healthy Play program helps lotteries educate their players, establish trust and increase lottery literacy.”
In October 2021, the company announced it is selling its global lottery business to Canadian investment company Brookfield for US$6.05 billion, in a move it says will help it cut debt and pivot to a gaming and digital content provider.