JCM, Caesars sign exclusive master supply deal

JCM Global has announced that it has signed a master supply agreement with Caesars Entertainment that will see it provide its award-winning bill validation and thermal printing technology to more than 50 Caesars Entertainment destinations in Canada and the U.S.

Previously, JCM had executed master supplier agreements with Eldorado Resorts, Inc. and Caesars Entertainment Corporation separately before those two companies merged in 2020.

“JCM has enjoyed an enduring business relationship with Eldorado and Caesars, and we are thrilled to continue and expand our relationship with them under the new Caesars Entertainment, Inc. brand,” said JCM SVP of Sales, Marketing & Operations Dave Kubajak. “JCM’s superior peripheral technologies and system solutions are field-proven to enhance the guest experience, increase security, and boost operational efficiencies. We are very honoured to provide our premium technology solutions to Caesars Entertainment.”

The partnership will affect Caesars’ more than 50 casinos in the U.S., as well as its locations in Canada which include the prominent Ontario border location of Caesars Windsor.

“JCM has been a valued partner of both Caesars Entertainment and Eldorado Resorts for many years,” said Josh Jones, Chief Marketing Officer of Caesars Entertainment. “Now, as a combined group, we are very pleased to continue our strategic relationship with JCM and to enhance our ability to provide our guests with the world-class experiences they expect from Caesars Entertainment.”

JCM’s advanced iVIZION bill validator, GEN5 Thermal Printer, and ICB systems solutions operate through its  FUZION system, which brings new opportunities for revenue, heightened security, increased productivity, and marketing and promotions to the casino floor.

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