PointsBet and Genius Sports Expand Sports Betting Partnership

PointsBet and Genius Sports have extended their partnership to include Genius’ full range of official sportsbook data, content, and fan engagement solutions.

The deal, which builds on PointsBet and Genius Sports’ existing content and streaming partnership, will cover data, pre-game, and in-play content and engagement solutions for major US sports properties such as the National Football League (NFL) and Nascar.

PointsBet was in August selected as one of the NFL’s approved sportsbook operators and Genius Sports is now set to provide PointsBet access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed. The agreement will also include data, content and engagement solutions for international competitions like soccer’s English Premier League and soccer from Argentina, Colombia and Mexico.

“PointsBet is committed to providing the fastest and most comprehensive in-play betting experience, and we look forward to enhancing those capabilities by expanding our partnership with Genius Sports,” PointsBet US chief executive Johnny Aitken said.

Genius Sports chief executive Mark Locke added: “This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world. We are thrilled to expand our long-standing relationship as we continue to keep PointsBet powered with the fastest, most accurate sports data available.”

While most operators outsource core functions to third parties, PointsBet claims to be “an anomaly in the sports betting space” in truly owning its roadmap, avoiding any third-party technical or risk management dependencies. This also includes bet types that cannot be found anywhere else, to a suite of exclusive product features like “PointsBetting” and the Name-A-Bet platform, to deep Spanish language functionality, and much more.

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